MHWB: Cardiovascular Disease Solution No. 1
Key Partners
Healthcare Service Payers- Traditional: Private and public health insurers Alternative pay models- Physician concierge services App developersHealthcare Service Providers with Alternative pay models- Concierge medicine Health care professionalsRegulatory agencies and professional societiesLong term partnersDevice companiesSensor companiesFood / Agriculture sectorUltimately if we are looking to bring healthy change to people we need to work with the companies that are the biggest level in personal decisions that lead to an accumulation of cardiovascular events. We need to work with fast food companies like Oklahoma City's mayor did when he tried to make the city fitter. We need to work with big retailers like Wal-Mart to provide incentives for better and healthier consumption. These partnerships are related to public sector cooperation, but need to be considered separately or the value will be lost. Lifestyle / Sports industryLifestyle / sports industryWe need to look at this related industry. Whether it be Nike, or Whole Foods, health and wellness is on the rise. Food / Agriculture sectorPublic sector / GovernmentLong-term partnersPhysican concierge services, alternative pay modelsShort-term partners |
Key Activities
Define protocols between patients and providersCollect dataHost data on the cloudCreate portal to subscribe to a patientUse algorithms to digest and understand the dataIdentify e-patient networksProcessconstantly and automatically accumulate personal data from a wide variety of devices (biometric sensors, ingestible / implantable devices, self-entry, etc.); |
Value Proposition
Primary: Internet of MeControl and maintain your own medical data in an easy to use interface and platform. Distribute your data to relevant parties like physicians, other health care professionals, and data scientists to take meaningful action on your health. one-stop shop for all health needs- users can manage and maintain all of their health-related data in one place IT-enabled personalized healthcare- responsive to personal health needs and concerns high usability- easy to use features secure- maintains privacy and data integrity |
Customer Relationships
Brand imageMaintaining a vibrant presence in the mobile health industry by managing our brand identity in various social media networks and health organizations Partnerships with health-related enterprisesLong-term contracts with government/health service providersCardiac focus groupsConsumer Communities |
Customer Segments
Main focus: 50+ year old patientsDiagnosed CVD patientsWorried WellCaregivers |
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Key Resources
Health / Patient advocates and evangelistsCloud storagePersonnelIntellectual PropertySales Force |
Channels
introducers- Healthcare groups, associations, and organizations influencers- Celebrity endorsers closers- Sales force Product Distribution / Delivery- online product sales |
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Cost Structure
Value-driven model: Capital investments |
Revenue Streams
Revenue Model- Insurance companies Payment modelsInsurance companies |
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