Zee.do Brand Games bp

Key Partners

Who are your key partners?
2. Who are your key suppliers?

The core team

Us three founders

Game storywriter in 2014

2015 & 2016 moderate growth, focusing on sales personnel

Development Partners

IWA Labs
AppGyver
Freelancer Network

Customers

Brands/marketers
Media Agencies
Outdoor Advertisers

Key Activities

What are your key activities?

Concept and planning

The Zee.do Brand Games concept

Development Work

Technical setup and implementation

Sales & Marketing

Acquiring sales and working with customers

Value Proposition

What are your value propositions?

New Ways to do marketing

We are generating a new way to do Real Life Advertising, Brand Games in the urban environments using mobile devices to play Mobile Brand Games

Measurable success

We provide significant added value for advertisers’ visibility and engagement within the traditional Out of Home advertising, providing involvement and interactivity

Easy way to create campaigns

Our web based tools make it easy to add any existing Out of Home advertising into Zee.do Brand Games platform

Customer Relationships

Your customer relationships?

Easy Integration

It is easy, fast and measurable to integrate Zee.do Brand Games into the media mix

Close co-operation

We help brands to build involving experiences within Brand Games, and help Media Buying Agencies to use the platform effectively

Customer Segments

Customer Segments

Brand's marketing teams

The marketing managers with easy to start dashboard (online service)

Media (buying) agencies

Agencies doing the media spending plans

Out of Home Advertisers

Media owners renting the OOH space

Key Resources

What are your key resources?

The team

Own team and the development team.

Channels

Channels

Direct sales

It is easy to adapt Zee.do Brand Games into existing campaigns, we provide brands and their selected media agencies with ready Brand Game templates

Social Media

We use the Social Media channels effectively to raise awareness, interest, desire and also action towards Brand Games

Cost Structure

What about your cost structure?

Dev support (Coding, further development)

Work purchased mainly from IWA Labs and AppGyver

Rent and devices, operations

2013 still working from home officess/cafeterias. Q1/14 continues as easy investments, until Round A financing reached

Salaries

Peter & Tapsa close to full time, Ismo part time. Extra Game Writer needed. Salary costs during 2014 total approx 10K€/month

Revenue Streams

What are your revenue streams?

"CPD"/CPC Business Model

Cost per Discovery, Cost per Scan/Capture model, small revenue generator, scalable globally

"CPDO"/CPA Business Model

Cost per Desired Outcome, Cost per Action, large revenue generator, higher percentage. Scalable.

Project Based fees

Projects for advanced metrics, analytics and optimization, and tailored Brand Game development on fixed fees