Loreal

created by [email protected]

Key Partners

  • LANCOME
  • GIORGIO ARMANI BEAUTY
  • YVESSAINT LAURENT
  • BIOTHERM
  • KIEHL'S
  • RALPH LAUREN
  • SHU UEMURA
  • CACHAREL
  • HR
  • CLARISONIG
  • DIESEL
  • VIKTOR&ROLF;
  • LOREAL
  • GARNIER
  • MAYBELLINE
  • KERASTASE
  • REDKEN
  • ESSIE
  • VICHY
  • THE BODY SHOP
  • GALDERMA
  • GALDERMA

LANCOME

GIORGIO ARMANI BEAUTY

YVESSAINT LAURENT

BIOTHERM

KIEHL'S

RALPH LAUREN

SHU UEMURA

CACHAREL

HR

CLARISONIG

DIESEL

VIKTOR&ROLF;

LOREAL

GARNIER

MAYBELLINE

KERASTASE

REDKEN

ESSIE

VICHY

THE BODY SHOP

GALDERMA

GALDERMA

Key Activities

  • Production
  • Patents
  • Innovation
  • Expansion and development of products abroad
  • Manufacturing
  • Career development
  • International opportunities

Production

Certificates on safety, quality and environment.

Patents

Innovation

Investment on research and development

Expansion and development of products abroad

Manufacturing

Their own products in its own plant.

Career development

International opportunities

Value Proposition

  • Create innovative products that combine quality, effectiveness and safety in every branch of cosmetics
  • Meet the infinite diversity of beauty needs and desires all over the world.
  • Analog
  • Ethical principles
  • VALUES

Create innovative products that combine quality, effectiveness and safety in every branch of cosmetics

Meet the infinite diversity of beauty needs and desires all over the world.

Set up Research platforms, true centres of expertise, designed with tailor-made beauty in mind.

Analog

Shops Solidarity meetings Student visits to the company.

Ethical principles

Integrity, Respect, Courage and Transparency.

VALUES

PASSION INNOVATION ENTREPRENEURIAL SPIRIT OPEN-MINDNESS QUEST FOR EXCELLENCE RESPONSIBILITY

Customer Relationships

  • Digital
  • Diversity Observatories
  • Transparency
  • Pro-disability policy
  • Safety, performance and sensory experience

Digital

Facebook Twiter Mail YouTube videos. Web site Annual reports Sharing beauty for all commitment

Diversity Observatories

Transparency

Pro-disability policy

Safety, performance and sensory experience

Customer Segments

  • L´OREAL LUXE
  • ACTIVE COSMETICS DIVISION
  • CONSUMER PRODUCTS DIVISION
  • PROFESSIONAL PRODUCTS DIVISION
  • THE BODY SHOP

L´OREAL LUXE

ACTIVE COSMETICS DIVISION

CONSUMER PRODUCTS DIVISION

PROFESSIONAL PRODUCTS DIVISION

THE BODY SHOP

Key Resources

  • High quality products
  • Wide variety of products and brands
  • Own labs and factories
  • Social media
  • Awards and recognitions

High quality products

Designed for each market.

Wide variety of products and brands

Own labs and factories

More than 80% of their products are made at their plants.

Social media

Awards and recognitions

Channels

  • Pharmacy
  • Shopping centers
  • Beauty salons
  • Department stores
  • COSMETICS STORE
  • TRAVEL RETAIL
  • DRUG STORE
  • MEDI-SPAS
  • Online retailer

Pharmacy

Shopping centers

Beauty salons

hairdressers

Department stores

COSMETICS STORE

TRAVEL RETAIL

DRUG STORE

MEDI-SPAS

Online retailer

Cost Structure

  • Marketing
  • People

Marketing

Tv comercials Models promotion showing products

People

all kinds of people: kids women men

Revenue Streams

  • Large revenues
  • Marketing Sales
  • Finantial

Large revenues

They have a high revenues in europe and us.

Marketing Sales

they have differences standing of produces

Finantial

Consolidate sales Geographic zone(new markets maturity markets) Offering profit: Division 3477 millones Solid balance sheet: 2,58 bilion eu

Brainstorming Space