Ikea Business Model Canvas

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Woodmakers / harvesters
Manufacturing Firms
Transport and Trucking Firms
Delivery Companies
Outfitting Firms
Key Activities

  1. What are your key activities?
Designing Modular Furniture
Manufacturing Modular Furniture
Advertising and Marketing
Service
Value Proposition

  1. What are your value propositions?
Affordable (Cheap) Home Furniture

DIY easy to assemble, easy to transport furniture

The Ikea Experience

childcare on site, dining options, whole family experience
Customer Relationships

  1. Your customer relationships?
Ikea Family

special discounts and offers for loyalty

Limited in Store Associates

lower cost

Assembly and Delivery

for a fee

Restaurant
Childcare
Customer Segments

  1. Customer Segments
Cost Conscious Consumers
College Students
Small Businesses
Key Resources

  1. What are your key resources?
Phyiscial

Infrastructure: megastores, actual furniture, Trucks, lifting equipment, Tools

Labor

Skilled Personnell
Channels

  1. Channels
Ikea Superstores
Ikea Catalogs
Ikea family Email Subscriptions
Ikea stores website
Cost Structure

  1. What about your cost structure?
Raw Material Costs
Manufacturing Costs
Advertising Costs
Labor Costs
Transportation Costs
Revenue Streams

  1. What are your revenue streams?
Furniture Sales
Food sales at Restaurant
Service fees

(delivery, assembly)

Acessories sale

Yarn, Tools, towing equipment
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