Shoots den!
Key Partners
Health Food StoresDown to Earth Recreation ShopsSports Authority Tourist ShopsThe Nature Center (Iao) Gift Shop Whole-SalersGlass spray bottles Maui High ACOMLabels Maui High Wood shop ClassCrates to carry the bottles |
Key Activities
DevelopementActively develop two effective essential oil blends (one perfume and one cologne) that effectively repels mosquitos while smelling good. TestingTest the recipe on multiple people to insure the spray is effective on a variety of people. SuppliesBuy glass spray bottles, witch hazel, and essential oils in bulk. Labels will be printed upon request through Maui High's ACOM department. The crates used to carry the bottles will be created by Maui High's wood shop class. OrdersReceive orders for product from distributors. DeliveryDeliver products to distributors SaleSell product directly at local craft fairs ProductionProduce appropriate amount of bottle per order. To insure orders can be responded to quickly, there will also be a supply of sprays we have already made ahead of time. However, making bottles upon request avoids over-production. |
Value Proposition
Health & the EnvironmentProvides an alternative to artificial repellants which contain DEET(a toxin found in 75% of US water sources that may harm the nervous systems of creatures that are exposed to it in large doses). Cute Hawaii ThemeThe Hawaii-theme of this product renders it a useful, fun little souvenir for the islands' many active visitors. It could also simply be bought by residents with Hawaii pride who like to support local businesses. ActiveOutdoor recreation is a huge part of living in Hawaii. Yet mosquitos thrive in our tropical climate, resulting in a constant threat of dengue fever, malaria, yellow fever, etc. With the recents scare over the zika virus, mosquito-repellants seems relevant. SmellPeople who live in mosquito paradises like Hana and Haiku may need to wear mosquito repellant everyday. However, some may not want to permanently smell like bug spray. Our product is designed to double as a perfume or cologne. |
Customer Relationships
ResidentsLong-term TouristsFriendly Eco-consciousWell thought-out |
Customer Segments
People who live/work in mosquito-heavy areasHaiku People with local pridePeople who care about the environment and wellnessPeople who care about smelling goodTouristsUS/Canada People who do activities outdoorsSportsCampHikeLandscapeFarm Active PeopleSports |
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Key Resources
WholesalersSpray makers (us)Distributors |
Channels
StoresCraft fairsSwap meet |
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Cost Structure
SuppliesTo make the first 200 bottles, we need; Additional costsSince we are printing our own labels, there will no doubt be unexpected printer costs. Also, delivery may add occasional gas costs. The crates used to carry the bottles will be created by Maui High's wood shop class. For swap meet and craft fair booths, we would need a vendor permit for $25. |
Revenue Streams
Shop OrdersDirect craft fair/swap meet sales |