Shoots den!

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Health Food Stores

Down to Earth
Local Whole Foods
Mana
Alive and Well

Recreation Shops

Sports Authority
Adventure Sports Maui
Action Sports Maui

Tourist Shops

The Nature Center (Iao) Gift Shop
Maui Plantation
Maui Botanical Gardens
Sacred Gardens
ABC Stores
Hotel Gift Shops
Foodland (Souvenir Section)
Longs (Souvenir Section)

Whole-Salers

Glass spray bottles
Essential Oils
Witch Hazel

Maui High ACOM

Labels

Maui High Wood shop Class

Crates to carry the bottles

Key Activities

  1. What are your key activities?
Developement

Actively develop two effective essential oil blends (one perfume and one cologne) that effectively repels mosquitos while smelling good.

Testing

Test the recipe on multiple people to insure the spray is effective on a variety of people.

Supplies

Buy glass spray bottles, witch hazel, and essential oils in bulk. Labels will be printed upon request through Maui High's ACOM department. The crates used to carry the bottles will be created by Maui High's wood shop class.

Orders

Receive orders for product from distributors.

Delivery

Deliver products to distributors

Sale

Sell product directly at local craft fairs

Production

Produce appropriate amount of bottle per order. To insure orders can be responded to quickly, there will also be a supply of sprays we have already made ahead of time. However, making bottles upon request avoids over-production.

Value Proposition

  1. What are your value propositions?
Health & the Environment

Provides an alternative to artificial repellants which contain DEET(a toxin found in 75% of US water sources that may harm the nervous systems of creatures that are exposed to it in large doses).

Cute Hawaii Theme

The Hawaii-theme of this product renders it a useful, fun little souvenir for the islands' many active visitors. It could also simply be bought by residents with Hawaii pride who like to support local businesses.

Active

Outdoor recreation is a huge part of living in Hawaii. Yet mosquitos thrive in our tropical climate, resulting in a constant threat of dengue fever, malaria, yellow fever, etc. With the recents scare over the zika virus, mosquito-repellants seems relevant.

Smell

People who live in mosquito paradises like Hana and Haiku may need to wear mosquito repellant everyday. However, some may not want to permanently smell like bug spray. Our product is designed to double as a perfume or cologne.

Customer Relationships

  1. Your customer relationships?
Residents

Long-term
Familiar
Reliable
Understanding

Tourists

Friendly
Cute
Fun
Exciting
New

Eco-conscious

Well thought-out

Customer Segments

  1. Customer Segments
People who live/work in mosquito-heavy areas

Haiku
Hana

People with local pride
People who care about the environment and wellness
People who care about smelling good
Tourists

US/Canada
Japan
Australia/NewZealand

People who do activities outdoors

SportsCampHikeLandscapeFarm

Active People

Sports
Outdoor recreation

Key Resources

  1. What are your key resources?
Wholesalers
Spray makers (us)
Distributors
Channels

  1. Channels
Stores
Craft fairs
Swap meet
Cost Structure

  1. What about your cost structure?
Supplies

To make the first 200 bottles, we need;
$170 2oz glass spray bottles ($0.85 per bottle)
$90 2 gal witch hazel
$97 Essential Oil: $96.64
12 -Lavendar
3. 04-Rose Geranium
7.04-Lemon Eucalyptus
8.4-Cinnamon
11.40 -Thyme
8-Soybean
7-Lemongrass
10-Eucalyptus
7.68-Rosemary
11.44-Cloves
6.4-Tea Tree
4.24-Lemon
$39 Label paper
$49 Ink
= $ 445

Additional costs

Since we are printing our own labels, there will no doubt be unexpected printer costs. Also, delivery may add occasional gas costs. The crates used to carry the bottles will be created by Maui High's wood shop class. For swap meet and craft fair booths, we would need a vendor permit for $25.

Revenue Streams

  1. What are your revenue streams?
Shop Orders
Direct craft fair/swap meet sales
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