Blue Bugs Soap

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?

In the future, a key partner may be Dial or SoftSoap. Another key partner is our distribution center, and our marketing center. If the brand grows, we may eventually need a customer service partner.

Key Activities

  1. What are your key activities?

The key activities will be production of the soap, and soap bottles. To build customer relationships, we need to be reliable from the beginning, by replacing damaged bottles or soaps and proper customer service. We also need to keep our website quick and easy to navigate.

Value Proposition

  1. What are your value propositions?

The value of this soap is that it is the only soap on the market that you can fully tell how well you are washing your hands. People who suffer from OCD will have peace of mind seeing the germs being washed off of their hands. It is one thing to know you are being cleanly, but another to see it. Kids will also become aware of how many germs they pick up throughout the day, which will be vital in teaching them proper hand washing skills.

Customer Relationships

  1. Your customer relationships?

Our customers will expect us to maintain a relationship of reliability. They will expect our product to consistently do it's job and also expect us to not cut back on value.

Customer Segments

  1. Customer Segments

We are targeting 2 niche markets. One of these markets are moms with small children of whom they are tying to teach to wash their hands. The other segment is people with OCD and people who are very cleanly.

Key Resources

  1. What are your key resources?

Our key resources are manufacturing and distribution. We will also plan to use retail stores in the future. We will need to obtain a patent for the formula of chemicals that color the bacteria. Once this patent is obtained, we can either establish our own brand, or search for a partnership with Dial or SoftSoap.


  1. Channels

To start out, Blue Bugs will be sold only online. However, once the company gets noticed, we can move into large retail stores. We will still keep the website open for business.

Cost Structure

  1. What about your cost structure?

We will have manufacturing costs, distribution costs, marketing costs, customer service costs, and copyright and patenting costs. The most expensive of these to start will be the manufacturing and marketing costs. The patents may get pricey as well.

Revenue Streams

  1. What are your revenue streams?

Our product is an asset sale. Customers physically get the product, and they buy it for $6.99 for an 8 oz. bottle, which is the fixed list price.

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