Smart-teen Tips App

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Key Partners

Game Developers
Animators
Programmers
Analyst Programmers
Youth Psychologists ( Smart-teen Network member)
Medical Doctors (Smart-teen Network member)
NGOs working with Children or Youths

Key Activities

  1. What are your key activities?
Key Activities

To Develop Content for the Search Engine of Smart-teen App using the NATIONAL SEXUALITY EDUCATION GUIDELINES. Core Content and Skills, K-12

Comprehensive content development using the International Encyclopedia of Sexuality Volume,1-4 ( Francoer 1997)

Design Centered One-on-one interviews with targeted users, parents and specialists in content generation for the App

Designing and developing 3 in-house games for the App

Outsourcing, modifying and patenting 2 more games for the App

Developing the Prototype

Testing the prototype App and reviewing user responses

Improving the App and releasing the final App into the Market

Value Proposition

  1. What are your value propositions?
Unique Value Propositions

"Smart-teen TIPS K-12 Edition" is a medical mobile app for low resource set-ups which will include high-quality, youth-friendly, age appropriate medically proven sexual and reproductive education and HIV health tips that will curb sexual violence against young women and girls.

Customer Relationships

  1. Your customer relationships?
Customer Relationships

Visit youth social centers in the city and talk directly with youngsters about the App

Working with local celebrities fancied by youths to help brand our App

Working with established local NGOs to access their network through their existing programs by means of workshops and Expos with our App

Customer Segments

  1. Customer Segments
Customer Segments

Parents for Kindergarten users
Youths
Government Public Health department
Woman Rights Advocacy groups
Youth focused Foundations/NGOs
Youth Friendly Centers
HIV/AIDS Services Providers
Private Hospitals

Key Resources

  1. What are your key resources?
Key Resources

Servers
Computers
Programmers
Marketing Experts
Distribution Partners

Channels

  1. Channels
SMARTteen Tips Channels

Push; Radio/TV/Newspaper adverts, Flyers
Pull: Word of mouth, blogs, social networks

Cost Structure

  1. What about your cost structure?
Cost Structure

Purchasing of Computer Hardware for programmers and animators

Purchasing of servers and maintenance costs

Uninterrupted secure online hosting costs of the database

Purchasing and installation of both virtual and physical security systems for servers

Staff salaries

Office sundries and rentals

Purchasing of licensed games

Development costs for in-house produced games

Royalties payment for third party content used in the search engine database creation

Research costs

Marketing and distribution costs

Accreditation costs by local and international Medical organizations

Revenue Streams

  1. What are your revenue streams?
Revenue Structures

Community donations (Online and local)

NGOs and Foundations Partnerships e.g PEPFAR Zimbabwe

Tasimba Pvt Ltd Profits used for bootstrapping App development e.g. Chicken sales

Advertisement revenues

Selling Smart-teen Cards to use to access Smart services in the Smart-teen Networks e.g a Counsellor

Government National AIDS Levy grants

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