MAEnt

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Freelancers/creative agencies
Guest trainers/content experts
Small businesses in Milton Keynes and surrounding areas
Networking groups
Key Activities

  1. What are your key activities?
Produce paid-for online training packages with added value (create and curate)
Support paid-for content with free resources and content (create and curate)
Networking
Creating and managing website and online learning portal
Keeping up to date with industry/technology
Marketing (leading by example)
Creating quality and shareable content
Skype surgeries (1 hour)
Create regular video case studies
Value Proposition

  1. What are your value propositions?
Local: MK business to business service
'Anytime, anywhere' service
Accessibility (online)
Friendly, informal, approachable
Professional but approachable
Affordable but quality
Personality and experience
Learn at your own pace
Collaboration with others
Customer Relationships

  1. Your customer relationships?
Co-creation
Quick response
Personal
Mostly online (face-to-face when needed)
Customer-mentor/vendor
Communities
Customer Segments

  1. Customer Segments
Niche
Small businesses
Freelancers
Creative agencies
Networking groups
Industry experts (for guest slots)
Key Resources

  1. What are your key resources?
Computer
Phone
Apps and editing software
Brand
Partnerships/contacts
iPad/iPad Mini
Social media connections
Channels

  1. Channels
Social media (Facebook, Twitter and Instagram)
Website
Online networks
Networking groups
Local contacts
Agencies/partners/collaborators
Cost Structure

  1. What about your cost structure?
Fixed

Web hosting, domain name, equipment
Revenue Streams

  1. What are your revenue streams?
Fixed price

Basic/intermediate/advanced/bespoke packages

Subscription (?)

Online learning portal, regular updates, support and feedback

Commission

Freelancers/creative agencies

Fixed price

Add on packages - bespoke sessions or more Skype surgeries

Sponsorship

Companies might want to offer free tech and tools in exchange for reviews/coverage etc
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