clickED
Key Partners
StudentsTeachersSchool LeadersParentsTutorsOther Edtech Companies |
Key Activities
Encouraging Students to Ask QuestionsBy reducing the participation barrier, students will ask more questions. Track Most Common QuestionsWe will record a full history of questions asked in class, including the most common unresolved questions. |
Value Proposition
Help Teachers See the Questions Behind Their Students' MasksTeachers are currently missing critical data regarding what their students do and don't understand because many students feel uncomfortable participating in class. Never Leave Class ConfusedStudents will feel more comfortable to ask questions. Because their questions are recorded until they are resolved, teachers or potentially tutors will know what they need to help explain. |
Customer Relationships
ParentsWant to help their students do well in class, so they are incentivized to pay. They also don't want to have to pay each time, so they will be drawn to a subscription. Tutoring ServicesTend to do a better recruiting tutors then they are at finding students (aka customers), so we would charge them for access to our students. Schools / DistrictsBecause teachers don't have individual budgets, schools and districts will be incentivized to pay. We are encouraging students to ask more questions, which is a valuable problem that schools want to solve. Additionally, if every classroom uses the app, then school leaders will have access to data across subjects and grades that they can use to improve professional development for teachers. |
Customer Segments
ParentsTutoring ServicesK - 12: Schools / Districts |
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Key Resources
Students / ClassroomsSpecifically, schools that allow their students to use technology in class. |
Channels
Classrooms / SchoolsTutoring ServicesStudents and parents who already use a tutoring service that partners with clickED can pass the word along to their teacher. App StoreBoth iOS and Android Edtech / Teacher Blogs and TwitterTo promote both web and mobile versions of the app. Teachers who use technology in the classroom are very active on twitter and edtech blogs. |
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Cost Structure
Paying for Engineering Resources-Engineers' salaries Analytics ServicesMachine learning Integration with CleverClever has access to most of our target users, and they enable companies to access a school's SIS for a small fee. |
Revenue Streams
FreemiumFree for classrooms, paid analytics dashboard for teachers and school leaders to track trends. District-wide per school licenseOffer year-long free trial to make the app invaluable, and then follow-up with a license. Unlimited questions subscriptionParents pay yearly, so their students can access unlimited questions. Paid integration with clickEDTutoring services or other edtech companies would pay us to get access to our students and teachers. Professional DevelopmentOver the course of the year, we will have data on the most common questions for every subject and lesson, and this data could be used to improve instruction of these topics. This could be another value add that schools would consider when purchasing a license or upgrading to premium version of the app, or we could offer the professional development package for an additional fee. |
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