Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
School Leaders
Other Edtech Companies
Key Activities

  1. What are your key activities?
Encouraging Students to Ask Questions

By reducing the participation barrier, students will ask more questions.

Track Most Common Questions

We will record a full history of questions asked in class, including the most common unresolved questions.

Value Proposition

  1. What are your value propositions?
Help Teachers See the Questions Behind Their Students' Masks

Teachers are currently missing critical data regarding what their students do and don't understand because many students feel uncomfortable participating in class.

Never Leave Class Confused

Students will feel more comfortable to ask questions. Because their questions are recorded until they are resolved, teachers or potentially tutors will know what they need to help explain.

Customer Relationships

  1. Your customer relationships?

Want to help their students do well in class, so they are incentivized to pay. They also don't want to have to pay each time, so they will be drawn to a subscription.

Tutoring Services

Tend to do a better recruiting tutors then they are at finding students (aka customers), so we would charge them for access to our students.

Schools / Districts

Because teachers don't have individual budgets, schools and districts will be incentivized to pay. We are encouraging students to ask more questions, which is a valuable problem that schools want to solve. Additionally, if every classroom uses the app, then school leaders will have access to data across subjects and grades that they can use to improve professional development for teachers.

Customer Segments

  1. Customer Segments
Tutoring Services
K - 12: Schools / Districts
Key Resources

  1. What are your key resources?
Students / Classrooms

Specifically, schools that allow their students to use technology in class.


  1. Channels
Classrooms / Schools
Tutoring Services

Students and parents who already use a tutoring service that partners with clickED can pass the word along to their teacher.

App Store

Both iOS and Android

Edtech / Teacher Blogs and Twitter

To promote both web and mobile versions of the app. Teachers who use technology in the classroom are very active on twitter and edtech blogs.

Cost Structure

  1. What about your cost structure?
Paying for Engineering Resources

-Engineers' salaries
-Hosting Fees

Analytics Services

Machine learning

Integration with Clever

Clever has access to most of our target users, and they enable companies to access a school's SIS for a small fee.

Revenue Streams

  1. What are your revenue streams?

Free for classrooms, paid analytics dashboard for teachers and school leaders to track trends.

District-wide per school license

Offer year-long free trial to make the app invaluable, and then follow-up with a license.

Unlimited questions subscription

Parents pay yearly, so their students can access unlimited questions.

Paid integration with clickED

Tutoring services or other edtech companies would pay us to get access to our students and teachers.

Professional Development

Over the course of the year, we will have data on the most common questions for every subject and lesson, and this data could be used to improve instruction of these topics. This could be another value add that schools would consider when purchasing a license or upgrading to premium version of the app, or we could offer the professional development package for an additional fee.

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