Pinto 4.0 BMC
Problem
Office WorkersCrowds during lunch and hot weather forces workers to take their food to eat at the office, wasting time and generating many disposable plastic containers in the process. In some cases, if cleaning staff is not available, they will also have to wash plates and utensils they used at the office. Local Food VendorsStreet vendors have limited seating, unable to accommodate crowds efficiently during lunch hours. |
Solution
Platform for Localized Food deliveryA web-based platform to co-ordinate food ordering and delivery for lunches based in close proximity to CBD area of interest using reusable Pinto containers Distribution, Collection, and Cleaning ServiceManage logistics of transporting and cleaning of reusable containers between food vendors, clients, and cleaning facilities |
Unique Value Proposition
No-hassle, local delivery serviceAffordable, convenient, time-saving delivery option from their local favourites in sturdy containers, not to mention an environmentally friendly alternative to usual take out. Economical, environment-friendly, and local catering optionServing locally means more affordable meal options, especially for companies who provides catering and perks. Environmental benefits and helping local businesses also create good image. Capturing potential and guaranteed salesLocal food vendors can expand their reach beyond seating capacity and foot traffic during lunch hours as well as receive advanced notice of orders to aid in planning. |
Unfair Advantage
Personal relationships with VendorsWe strive towards establishing exclusive, personal relationships with local, street food vendors HyperlocalityWe strive to satisfy the needs of local customers and food businesses within CBD, to be cost competitive with other services such as UberEats, FoodPanda, and LINEMan which delivers over longer distances |
Customer Segments
Office WorkersWorks in CBD, Bangkok; eats out daily Companies OfficesSmall offices or co-working spaces located in or near by CBD, who caters on a regular basis Local Food VendorsStreet food vendors in CBDs, some informal hawker stalls without permanent space |
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Key Metrics
Number of Lunches Ordered per DayBy proxy, the number of plastic containers avoided Number of Food Vendors on PlatformNumber of Customers/Offices Engaged |
Channels
Online platformWeb-based platform for ordering food for individuals and companies Personal relationshipsInitiate contact with local food vendors in person and maintain personal relationships to continue developing the delivery service to suit the constraints of the vendors |
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Cost Structure
Platform DevelopmentWeb-based application Initial system setup costFor Pinto containers, transport fleet, and other hardware PersonnelFor delivery and collection, cleaning services SpaceWorking space for cleaning facilities and/or storage of containers |
Revenue Stream
Margin from CustomersPer-meal income on mark-up on final price of meal to customers Margin from VendorsPer-meal income based on lower cost from the vendors, especially if negotiable for large orders |
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