Pinto 4.0 BMC

Problem

Top 3 Problems you face

Office Workers

Crowds during lunch and hot weather forces workers to take their food to eat at the office, wasting time and generating many disposable plastic containers in the process. In some cases, if cleaning staff is not available, they will also have to wash plates and utensils they used at the office.

Local Food Vendors

Street vendors have limited seating, unable to accommodate crowds efficiently during lunch hours.

In addition, cost of plastic packaging are not passed on to price of takeaway orders

Solution

Top 3 Solutions to your Problems

Platform for Localized Food delivery

A web-based platform to co-ordinate food ordering and delivery for lunches based in close proximity to CBD area of interest using reusable Pinto containers

Distribution, Collection, and Cleaning Service

Manage logistics of transporting and cleaning of reusable containers between food vendors, clients, and cleaning facilities

Unique Value Proposition

Single, clear, compelling message that states why you are different and worth buying

No-hassle, local delivery service

Affordable, convenient, time-saving delivery option from their local favourites in sturdy containers, not to mention an environmentally friendly alternative to usual take out.

Economical, environment-friendly, and local catering option

Serving locally means more affordable meal options, especially for companies who provides catering and perks. Environmental benefits and helping local businesses also create good image.

Capturing potential and guaranteed sales

Local food vendors can expand their reach beyond seating capacity and foot traffic during lunch hours as well as receive advanced notice of orders to aid in planning.

Unfair Advantage

Can't be easily copied or bought

Personal relationships with Vendors

We strive towards establishing exclusive, personal relationships with local, street food vendors

Hyperlocality

We strive to satisfy the needs of local customers and food businesses within CBD, to be cost competitive with other services such as UberEats, FoodPanda, and LINEMan which delivers over longer distances

Customer Segments

Target customers

Office Workers

Works in CBD, Bangkok; eats out daily

Companies Offices

Small offices or co-working spaces located in or near by CBD, who caters on a regular basis

Local Food Vendors

Street food vendors in CBDs, some informal hawker stalls without permanent space

Key Metrics

Activity that drives retention/revenue

Number of Lunches Ordered per Day

By proxy, the number of plastic containers avoided

Number of Food Vendors on Platform

Number of Customers/Offices Engaged

Channels

Path to customers

Online platform

Web-based platform for ordering food for individuals and companies

Personal relationships

Initiate contact with local food vendors in person and maintain personal relationships to continue developing the delivery service to suit the constraints of the vendors

Cost Structure

Customer acquisition costs, distribution costs, hosting...

Platform Development

Web-based application

Initial system setup cost

For Pinto containers, transport fleet, and other hardware

Personnel

For delivery and collection, cleaning services

Space

Working space for cleaning facilities and/or storage of containers

Revenue Stream

Revenue model, Life time value revenue...

Margin from Customers

Per-meal income on mark-up on final price of meal to customers

Margin from Vendors

Per-meal income based on lower cost from the vendors, especially if negotiable for large orders