myPaddi

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Universities

With thousands of students, they are key to on-boarding young people on the myPaddi platform

High Schools

Have young people that can be easily signed up on myPaddi

NGOs

NGOs and Non-profits in the SRH sector are key partners for us

Telcos

They have perhaps the most complete data base of young people and the widest reach

Government

Government at all levels will be key allies to have in order to spread our innovation

UNFPA and other international agencies
U.S African Development Foundation (USADF)

USADF have already supported us to launch this project in Nigeria
Key Activities

  1. What are your key activities?
Content Provision
Marketing

Through campus (peer) brand ambassadors, social media campaigns, etcetera

Focus groups
Youth events and outreaches

Campus events and outreaches to sign up large numbers of young people on the app
Value Proposition

  1. What are your value propositions?
Anonymous access to SRH information
Accurate SRH information
Convenient, quicker access
Affordable
Healthy social community
Reduced teen pregnancy
Access to customers

For Health & Hygiene companies

Decreased costs

For Government

Increased sense of fulfilment

For counselors & doctors
Customer Relationships

  1. Your customer relationships?
The Zone (online community)

Online community where young people interact anonymously on the platform

Social media
Email, Blogs
Customer Segments

  1. Customer Segments
Young people (aged 15-24 years)
Health workers

Doctors & Counsellors

Companies

Companies that make consumer products from young people.
EG. rb (makers of Durex contraceptives)
Key Resources

  1. What are your key resources?
Brand Ambassadors

Also called Peer/foot ambassadors. They are young people who sign up their own friends on the app and get paid a small commission doing so

Doctors

They attend to pressing SRH questions on the app

Counsellors

They also attend to pressing questions on the app and help to moderate the discussions when need be

Finance/Money
Volunteers
Software Developers
Office space
Software
Channels

  1. Channels
Word of mouth (referrals)

From their peers (other young people) and also from doctors and counsellors

Social media

Instagram, Facebook, Twitter

Emails, Blogs
Mass Media
Cost Structure

  1. What about your cost structure?
Product development (fixed cost)
Amazon Web Services (Fixed cost)

Cost for hosting our servers on AWS (Amazon Web services)

Office space (fixed cost)
Marketing (variable cost)
Staff salaries (variable cost)
Revenue Streams

  1. What are your revenue streams?
Premium users

Subscriptions from premium users who pay to use the Chat With a Doctor feature - where young people pay $2-$4 for private, online consultations (chats) with a medical doctor

Adverts

Paid adverts from companies that produce consumer & health products for young people

Sales of branded paraphernalia

Sales of T-shirts, Face caps and other myPaddi branded paraphernalia
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