Yourcom
1. Key Partners
Sharing
In this basic level of the network people share their passion and interest for a specific topic, which results in growing knowledge and fun in the topic
Corporate groups
Companies that are connected over their industry sector and have an interest in communicating and mobilizing their client base (e.g. pension funds who´s clientele often is passive due to non-understanding their own role)
2. Key Activities
Companies to work
All companies that deliver intangible services.
Community inside community
A community of core users to iimprove and enhance the whole system
Share & Exchange
Sharing is for free at a hobby/passion level. People can consume and add to the shared topic. Exchanging comes @cost. The level of exchange is build up by intensifying the FUNdamentals of sharing and exchanging knowledge, time and experience of the topic, up to professional level. The exchange enhances and grows the intensity of the experience and the core group.
Exhanging
People with specific knowledge, (a lot of) time, specific competences or skills will exchange this and answer, repair or assist in need(s) for companions may deliver this service for points. The amount of points depends on the level of exchange
Sponsored groups
This can be universities, groups specialized in community activities
3. Value Proposition
4. Customer Relationships
Professional users
The professionals grow the hobby into a model of monetizing their knowledge and expertise
5. Customer Segments
Lifestyle companions (Way of Being)
Adapting to a certain lifestyle defines the sharing and the level of exchange between companions (e.g. sharing the passion for driving oldtimer cars; yoga; trekking; etc.) "
Theme Companions (Way of Thinking)
the companions share the same way of thinking: e.g. health issues, activities ánd get together to enjoy their interest / activities
6. Key Resources
Community members
All active community members! Savvy community members or professionals in the network exchange their knowledge, time, competences and skills to support and provide others and grow in the community
7. Channels
Online network community
Offline events
Events are organized by networkl chapters around a certain interest / topic
8. Cost Structure
Community web
Basic costs must be covered by the minimum points that community members need to invest in the community.
Community events
Participating in community events will be paid for by points. The amount of points are community based, whereby the basic amount of points are given by the community initiator and his/her core team.
PR and Icon Pros and ADV strategies
9. Revenue Streams
Points to grow deeper in community
Basic level of the network is sharing and having fun
Cash points
Community members can gain up to a certain amount of points prior to being able to cash them in. As soon as points grow to this extend, sharing and exchanging grows into gaining