ADAPT as a team not as HDI adapt the platform
1. Generating Ideas
Opportunity is right in front of our face
*Digital trend because of Pandemic *Businesses are in dire need of digital help *We are in survival mode and clients are on a budget
Build what works in the Philippines
*We copy the existing digital agencies *We do it better by credibility, lean offering, & tools
2. Cooperator for Innovation
Idea Validation
*Joy for her background & Joan for confirmation *One-on-one Coaching of adspresso to validate media plan
3. Cooperator for Market
Leads
Riff/Me for Discovery calls Me for Generation
4. Do & Test
Create
A one-size fits media plan template for FMCG with the help of adspresso's One-on-one Coaching
Test
Test the Media plan to HDI World or better with 3rd tier client
Validate
Compare industry KPIs, target is around the industry results
5. Customer
Mid-size/Traditional
*Does not have an agency - Glutasoap *One-man team - mr.speedy *Existing FB ads that have not used google search and retargeting *Recruitment and FMCG new to digital
Non-customers
*Large Companies like coke because they already have full-service agencies
6. Problem
Results problem
*their FB ads results are bad *the results of their previous FB freelancer was bad
Service supply problem
*Most agencies are fully booked because of the demand *Prices are not within their budget
7. Solution
Better offering - We offer a media plan and execution of it
Offer an expert media plan encompassing FB, Search, and Retargeting Ads then Implement it
Competitive pricing - 3 ad campaigns for the price of 1
Pricing is at 10k Setup fee and 20k monthly MSF for all 3 channels + copywriting instead of % ASF minimum 3 months contract
8. Empathy
Attraction
*Competitive pricing with more offering *The idea of advertising through-out customer journey instead of 1 channel *No cap on Ad spend *Backed up by digital ad experts of Admix
How to sell
*I saw your FB ads and I want to share a holistic digital advertising media plan that capture your customer's journey *Our offering is better because you get 3 ad strategies for a price of 1 *We demo the media plan and ask do you want it too?
9. Mission
Help Mid-size and traditional businesses
*To help deliver expert digital ads *To support their digital efforts with Admix's network *To offer more than what they are paying for
10. Market
About the Market
*Local FB freelancers are targeting AU/US and charging $500 to $1k /mo *The # of clients are big enough to offer this service bc it's mandatory to go digital now *It is attractive enough because we offer channels on each stage of the customer journey on 1 pricing instead of each channel
11. Advantage
A little bit better than the competitors
*We leverage the branding/credibility of Admix *Not afraid to be affordable to help clients *Backed up by Adespresso
12. High Concept
Similar to purpleclick but with better offering
Deliver your Ads Better
13. Exploring Opportunities
14. Revenue
Direct Revenues
Setup fee 10k, Monthly MSF 20k flat
Upsells
Creative Services DOOH
15. Cost
Recurring Cost
Remove Nethunt of $50 and Zapier of $19 to get adpresso 54k per year or 4.5k per month
Ad Spend is excluded
We will connect the card of the client on their fb and google account. they will get charge directly by the channels.
16. Learn & Pivot
Ready-made pivot
Knorex is the Pivot when it is 100% ready
Based on upcoming learnings
infuse with a marketplace to commercialize