Linked

created by [email protected]

Problem

  • incompatible product silos
  • Complex, time consuming & costly
  • User is concerned over their privacy
  • "0-touch" setup for end users

incompatible product silos

Complex, time consuming & costly

Using current solutions makes it difficult for users to create what they want

User is concerned over their privacy

Users have no gurantee of their privacy or security when using exisitng ecosystems

"0-touch" setup for end users

- Multi-platform user-friendly control center - auto-discovery & auto set-up on foxbox + webapp - add-on type extension for the web app

Solution

  • Create open source bridge for product silos
  • Ensure User control of own data

Create open source bridge for product silos

- Create a controller (FoxBox) that will interact with any sensor/actuator - long term create a open protocol for ODM to use

Ensure User control of own data

- Out-of-the-box user data privacy. - options to configure own data storage. - option to have it hosted in the cloud. - ownership over own data - securely share chosen data - Certification for user data privacy compliance.

Unique Value Proposition

  • My control
  • Futureproof your investment

My control

Truly puts the control and privacy over the user data in the hands of each user.

Futureproof your investment

By choosing an open, standards-based approach, your precious time and hard-earned money is invested in a Connected Home experience that will last. You are able to hack and create your own experience if you wish to do so.

Unfair Advantage

  • a brand known for standing up for user control and user data advocacy
  • a well known fully open source company based on community involvement
  • broad user base across desktop, android, ios and FxOS

a brand known for standing up for user control and user data advocacy

a well known fully open source company based on community involvement

broad user base across desktop, android, ios and FxOS

Customer Segments

  • Customers (pay)
  • Early Adopters
  • Partnerships

Customers (pay)

Hobbyists tech savy users innovators

Early Adopters

Low/Mid tier ODM educational organisations

Partnerships

Sensor manufacturers Broadband providers Network operators End-to-end service providers

Key Metrics

  • # of partners paying for Firefox brand usage
  • # of compatible products available from partners
  • revenue from a 3rd party hosting solution provider

# of partners paying for Firefox brand usage

# of compatible products available from partners

revenue from a 3rd party hosting solution provider

Channels

  • University events
  • Hackathons
  • Blog readers
  • Community engagemenrt
  • Direct ODM referrals

University events

Hackathons

Blog readers

Community engagemenrt

Direct ODM referrals

Cost Structure

  • Cloud services team providing storage space
  • Enigneering teams aligned across Mozilla

Cloud services team providing storage space

Enigneering teams aligned across Mozilla

Revenue Stream

  • Licensing
  • Hosting
  • Pull-through

Licensing

- free usage of OS without Firefox brand - fee for Firefox brand usage

Hosting

- charge to provide Mozilla cloud storage - charge to provide preferred positioning

Pull-through

Additional uptake of desktop and Fennec browsers

Brainstorming Space