Key Partners
- Intellectual property license holders
- Device manufacturers
- (Mobile) internet providers
- App stores
- Entertainment "guildes"
- Government
- Brands
- gift card retailers
Intellectual property license holders
Device manufacturers
mobile
smart tvs
set-top boxes
(Mobile) internet providers
Government
Privacy
Child protection
Brands
Product placement partners
Key Activities
- Streaming content
- Managing platform and apps service levels
- Producing content
- Negotiating content licences
- Developing/maintaining analytics
- Marketing
Managing platform and apps service levels
Negotiating content licences
Developing/maintaining analytics
Value Proposition
- Content you like
- Watch whenever you like
- Legal and safe access to new and exclusive shows/films
- Advert free
- Binge watch shows
- Watcheable on anything with a screen and an internet connection
- Download to watch offline
- safe ad-free children's channel
Legal and safe access to new and exclusive shows/films
Watcheable on anything with a screen and an internet connection
Download to watch offline
safe ad-free children's channel
Customer Relationships
- Subscription levels
- Suggest to discover
- Exclusive shows (lock in)
- Free month
Subscription levels
Also including nudging strategy through registration
Exclusive shows (lock in)
Free month
bait-and-hook system to convert non-subscribers to subscribers
Customer Segments
- Quality audio-visual consumers
- Niche content consumers (comedy, drama, ...)
- Parents with young children
Quality audio-visual consumers
Niche content consumers (comedy, drama, ...)
Parents with young children
Key Resources
- Distribution platform and apps
- Content
- Relationship with license holders (incl. legal)
- Consumption data
- Suggestion algorythm & data scientists
- Brand
- Creative talent
- Awards
Distribution platform and apps
Content
own and third-party IP
Relationship with license holders (incl. legal)
Suggestion algorythm & data scientists
Channels
- Advertising
- Gift cards in supermarkets
- Streaming
- Any device
- Helpcenter
Advertising
targeted media advertising (mainly print & online)
Gift cards in supermarkets
Helpcenter
FAQ function
callcenter
live chat
Cost Structure
- Digital streaming and analytics platforms development and maintenance cost
- License fees
- Production costs
- Marketing costs
Digital streaming and analytics platforms development and maintenance cost
Revenue Streams
- Subscription fees (different levels)
- Gift cards
- Netflix series merchandise
- Product placement
- Selling customer analytics
- Syndication and DVD aftermarket
Subscription fees (different levels)
Netflix series merchandise
Selling customer analytics
Depending on legal context of the region
Syndication and DVD aftermarket