Key Partners
- Companies to source boxes
- Distribution Partners
- Among Us
Companies to source boxes
E.g. Furniture, shoes, whiteware
Distribution Partners
E.g. Australia Post
Among Us
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Key Activities
- Story Design & Kit Building (Product Developers)
- Package & Delivery
- Online Marketing
Story Design & Kit Building (Product Developers)
Value Proposition
- Parenting tool for Eduction and Fun
- Repurposing packaging for fun
Parenting tool for Eduction and Fun
Repurposing packaging for fun
Customer Relationships
- Co-creation with parents/kids
- Personalised service
Co-creation with parents/kids
Customer Segments
- Parents with children 4 - 9
- Kindergartens and Child-care Centres
Parents with children 4 - 9
Mums 30 - 44
Kindergartens and Child-care Centres
Key Resources
- Digital Marketing Team
- Product Development Team
- Digital Platform Developers
Digital Platform Developers
Channels
- Website and app service
- Social media
- Delivery Service (post)
Revenue Streams
- Tiered subscriptions
- Cost of Delivery
- Collection of 'used' boxes
Tiered subscriptions
(3 Kit pack, 5 Kit pack, 10 Kit pack)
Collection of 'used' boxes
I.e. Visy