MRC - Market Reach Caribbean

created by veronne.nicholas@gmail.com

Problem

  • Resistance to change
  • Actual Target audience
  • Law restrictions

Resistance to change

Clients - some already use their own shopping card/reward system Customers - may not want to give up the current card

Actual Target audience

Is the audience participating, the actual target audience

Law restrictions

May be difficult to set up if the local environment does not have legislation to support this.

Solution

  • Make it universal reward system
  • Provide improved Customer benefits

Make it universal reward system

Can be used at any business

Provide improved Customer benefits

Provide cash back value to customer

Unique Value Proposition

  • Universal Reward system

Universal Reward system

Utilized at various institutions and meets the needs of all spending demographics.

Unfair Advantage

  • First of its kind
  • Collection of meta data and business trends

First of its kind

None currently exist in the local market that will link all businesses.

Collection of meta data and business trends

The data is easily collected and analysed and sent as reports to the clients

Customer Segments

  • Men
  • women
  • Vehicle Rental Agencies
  • Pharmacies
  • Shopping centres
  • Car dealerships/ Vehicle Detail stores

Men

women

Vehicle Rental Agencies

Pharmacies

Shopping centres

Car dealerships/ Vehicle Detail stores

Key Metrics

  • Cash Reward to Customers
  • Promotion and Discount Awards
  • Actively seeking new customers or clients

Cash Reward to Customers

Promotion and Discount Awards

Actively seeking new customers or clients

Channels

  • Though Client
  • Direct advertisements
  • Satisfied customers

Though Client

Direct advertisements

Use of TV, Infomercials, flyers, etc, FB and search engines

Satisfied customers

Word of Mouth

Cost Structure

  • Secure host environment
  • Payroll
  • Office space/Rent
  • Software costs

Secure host environment

Payroll

Office space/Rent

Software costs

Revenue Stream

  • Generated from sales of competitor meta data to clients
  • Marketing, advertising, survey and business analytics
  • MRC receives percentage of each sale transaction

Generated from sales of competitor meta data to clients

Marketing, advertising, survey and business analytics

MRC receives percentage of each sale transaction

Brainstorming Space