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*Top executives of firms
*Clients or representatives of communications media.
Interview personnel Conduct onsite observations Gather and organize info about the org and the problem to be solved
*Plan advertising and promotional campaigns including which media to advertise in, such as radio, television, print, online media, and billboards *Negotiate advertising contracts *Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement *Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses *Develop pricing strategies for products or services marketed to the target customers of a firm *Meet with clients to provide marketing or technical advice *Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities
Employees feel secure about their jobs Increases productivity
Mentor to customers(the come to me for advise) Friendship with loyal customers (check on them every now and then to see how things are going)
Clients or representatives of communications media seeking marketing or technical advice to create interest among potential buyers of a product or service for their department, for an entire organization, or on a project basis (account).
*Demand for products and services that an organization and its competitors offer. *Potential markets for the organization’s products.
Ex: A marketing manager may monitor trends that indicate the need for a new product or service.
News paper ads Word of mouth Linkedin
Various media Ex: radio, television, newspapers, magazines, the Internet, and outdoor signs.
Marketing managers who focus on a particular channel of marketing often earn very different salaries. *An email marketing manager, who specializes in business-to-business or or business-to-consumer email communications, averages $62,750 to $82,000 per year, according to *E-commerce marketing managers who focus on online purchase behaviors earn an average of $76,500 to $103,250 per year. *Managers in interactive marketing, where sellers try to anticipate and address the needs of buyers, average $79,000 to $115,000 per year.
Location also affects salaries. *Marketing managers in the New York metropolitan area, for example, averaged $167,590 per year in May 2011, the BLS reports. *Those working in the San Francisco metro area averaged $169,520 per year. The highest paying state for marketing managers was New York, at an annual average salary of $163,480. The lowest-paying state was West Virginia, at an average of $74,490 per year.
*Display advertising (CPM) *Fixed Run-of-Site Sponsorship *Text advertising (CPC) *
Help companies generate interest in their products or services.