Shoematch

created by [email protected]

Key Partners

  • Sille Sikmann/ Scheckmann
  • OÜ Samelin
  • International
  • Testers
  • Producers from Etsy
  • OÜ Kriuks

Sille Sikmann/ Scheckmann

Shoe designer in Tartu

OÜ Samelin

Footwear manufacturer in Tartu

International

Designers and handcrafters, e.g. HOMETOWN SHOES http://www.hometownshoes.com/bespoke

Testers

Producers from Etsy

thoseshoes.com

OÜ Kriuks

Tanel Suve

Key Activities

  • Customer segment testing
  • Mailing list creation
  • Foot measuring instruction
  • Getting producers behind our newsletter

Customer segment testing

Adwords, reddit, etc to drive some traffic. WebAnalytics to analyse visitors behaviour.

Mailing list creation

For Shoematch! newsletter

Foot measuring instruction

Getting producers behind our newsletter

Value Proposition

  • A simple way to look for shoes with extra measures
  • Selection of footwear that have five measurementss instead of one(length)
  • Site for shoes that are customized and unique
  • Raising the sales
  • Reach far located producers/customers without meeting with them

A simple way to look for shoes with extra measures

Selection of footwear that have five measurementss instead of one(length)

Site for shoes that are customized and unique

Raising the sales

+10% yearly

Reach far located producers/customers without meeting with them

Customer Relationships

Customer Segments

  • Handcrafted Shoe producers
  • Fashionistas
  • Shoe buyers looking for a better fitting shoes

Handcrafted Shoe producers

5 in Estonia. 14 in Etsy.

Fashionistas

-Looking for uniqueness -Quality

Shoe buyers looking for a better fitting shoes

-Has high expectations on quality and fitting -Possible orthopedic/foot health issue -Buying for lifetime

Key Resources

Channels

  • Dedicated website
  • Social media, viral
  • E-newsletter

Dedicated website

www.shoematch.eu 500 views per day by the end of May

Social media, viral

Facebook, twitter , blog

E-newsletter

100 subscribers by the end of May

Cost Structure

  • Communication, Salary, Server rent, Software Development, Adwords

Communication, Salary, Server rent, Software Development, Adwords

Revenue Streams

  • For every order we take 10 percent

For every order we take 10 percent

Brainstorming Space