Marketing- Anchor Institutions (Hospital and Universities)

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Key Partners

  • Student groups (environmental sustainability groups)
  • Sustainability Offices
  • Procurement Departments
  • Catering Companies
  • Students
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Student groups (environmental sustainability groups)

Sustainability Offices

Procurement Departments

Catering Companies

Students

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Key Activities

  • Outreach
  • Cold Calling
  • Campus Drives
  • Campus Visibility

Outreach

Cold Calling

Campus Drives

Campus Visibility

Value Proposition

  • Green cred with patients/students
  • Help complying with the ban
  • Local community investment cred

Green cred with patients/students

Help complying with the ban

Local community investment cred

Customer Relationships

  • Long Term Support

Long Term Support

Customer Segments

  • Hospitals and Universities in the Boston metro area
  • Smaller Universities
  • Individual Events

Hospitals and Universities in the Boston metro area

Smaller Universities

Individual Events

Key Resources

  • Existing contracts hospitals/universities (has this happened?)
  • Contacts

Existing contracts hospitals/universities (has this happened?)

Contacts

Channels

  • People that know people
  • Large Bureaucracy

People that know people

Connections are important here

Large Bureaucracy

Cost Structure

  • Contracts with anchor institutions
  • Long Term Contracts

Contracts with anchor institutions

Long Term Contracts

Revenue Streams

  • Long term large contracts

Long term large contracts

Brainstorming Space