Marketing- Anchor Institutions (Hospital and Universities)
created by [email protected]
Key Partners
- Student groups (environmental sustainability groups)
- Sustainability Offices
- Procurement Departments
- Catering Companies
- Students
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Student groups (environmental sustainability groups)
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Key Activities
- Outreach
- Cold Calling
- Campus Drives
- Campus Visibility
Value Proposition
- Green cred with patients/students
- Help complying with the ban
- Local community investment cred
Green cred with patients/students
Help complying with the ban
Local community investment cred
Customer Segments
- Hospitals and Universities in the Boston metro area
- Smaller Universities
- Individual Events
Hospitals and Universities in the Boston metro area
Key Resources
- Existing contracts hospitals/universities (has this happened?)
- Contacts
Existing contracts hospitals/universities (has this happened?)
Channels
- People that know people
- Large Bureaucracy
People that know people
Connections are important here
Cost Structure
- Contracts with anchor institutions
- Long Term Contracts
Contracts with anchor institutions
Revenue Streams
- Long term large contracts
Long term large contracts