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We will sell our product in local market for next three years because it will take 3 years to get Organically certified and export
To support the SE model with networking, Market linkage, product development
- Export process will happen after we get the organic certification, which normally takes 3 years for the EU & USDA standard
To guide us on data, research and proficiency of the product for the cause
- For establishment of processing unit for value addition of Moringa
To pack the value added Moringa products
Equity/ Debt, Grant agencies to support the farmers under Hybrid Model
To guide us on appropriate product development to cater the market need
- Technical Manpower - Production & packaging experts - Nutritionists - Agriculture experts - Mentor to support the vision & implementation
(for value added moringa products) - Women Self help groups as the distributing channels for B2B - Local shopping mall B2B - Pharmaceutical shop B2B
- Technical - For guiding the farming - Production and value addition - Finance & Management - Transport - Non technical - Workers at the farm
- Online media - Print partners - Sales partner like Women self hep groups - Customers consuming vegetables - Grant agencies involved in Vitamin supplement distribution and water purification
- Financial audit - Quality audit - Human resource audit
This nutrient-dense oil is famous for its anti-aging properties. It helps removes wrinkles and prevents the sagging of facial skin as well. This has much more benefits compared to other oil available in the market
These technical man power will hand hold the farmers to cultivate Moringa in their respective field
Getting order from the local exporters and connect with the exiting importers to supply the Moringa powder & Oil
- Collection of Matured Moringa Pod - Extracting seed - Grading - Extracting oil through cold press method - Packaging with brand - Seed excreta as water purifier
- Establishment of processing unit for value addition of Moringa
Inter cropping with other vegetables to reduce the cost of operation for management of Monitoring & Evaluation
- Fruit (pod) collection, Weight measurement & packaging - Transportation to different vegetable whole selling market (B2B) market - Collect the revenue from the whole sellers
- Certification of the brand & logo - certification of ISO - Certification of food standard
To avail best seed for us and for the farmers
- Moringa leaf collection - Drying under the shade - Collection from the farmers / own farm - Grading the same - Processing the same for powder/ Capsule/ Drink
To print the brand on the product packets
- Association with complementary institution - Facilitate product & service evaluation by external agency - Facilitate the impact evaluation on the targeted villages for reducing malnutrition - Publication of the effort - Develop products based on the comments from the evaluating agency
- Data collection, Monitoring and evaluation of the product quality and its impact - Visit to targeted villages and create awareness on the product - Handhold self help groups to market the products - Need assessment on the product requirement in domestic market - Feedback on the existing products - Plan to add value and pricing on the same - Review meeting of field staffs, analyse the progress and review the action plan
Application for organic certification of the farm
Bus to different parts of India, Van for the local and other transport services
- Though online media like Facebook, Twitter, Google Plus, Blogs - Women self help groups selling at targeted villages - Promotion though the consumer taking the packed Moringa pods - Supplement our product through grant agencies
They will help us install drip irrigation system to water the plants
We will install in our demo plat and facilitate the similar method at the small farmers field for his/her convenience
Managing the plant growth and fruiting through organic manner and supply the fertilizer / insecticide to Small farmers centrally at an affordable price. This will help us to ensure the quality of the product and control over the value chain.
In the first three years "Vegetable whole seller" will sell our vegetable products in the local market till it gets Organically certified
- Affordable price compared to the existing market - Home delivery of value added products
Associate with organic fertilizer agencies and have own vermin compost unit to cater the need
Small farmers will be engaged to scale up the project
- Well packed tender moringa pod at the local market for longer life of the pod - Awareness on benefits of Moringa products
- Contract with online marketing agencies like Flipkart/ snapdeal/ Jobong - Supply products on behalf of them
Once we get Organic certification, we can sell our product to importers dealing with Moringa Powder, Tabl
- Contract with like minded institutions involved in reduction of Malnutrition, vitamin supplements for children and pregnant women, supply value added moringa products - Contract with agencies working on Disaster management, water purification and supply the water purification products made out of Moringa
Contribution to 40% revenue stream - with awareness on Moringa products "FRESH MORINGA" will be the brand for the products of "Invest Moringa" Our entry product "Moringa Pod" will be well packed with the one page key message on the nutritional facts of Moringa and its use to combat malnutrition. After three years, we will reduce this % and export more
- Our innovative packing for (Moringa powder/ Drink/ Capsule) will prevent light damage to the product in keeping the nutrition intact & fresh as always Ok
- Visibility of the products at local shopping mall - Pharmaceutical agencies
20% revenue will be from this segment - Association with agencies involved in online marketing (Viz - Flipkart, snapdeal) -
30% revenue stream will be from selling to domestic B2B exporters initial 3 years - Selling products to Moringa exporters in India After 3 years - Moringa Powder/ Capsule We will reach International customers at an affordable price with the quality organic value added products.90
Strategy : Getting customers advocating for our Product. Focus on penetration at BOP market, awareness creation to reduce malnutrition - Zero profit for next 3 years in this segment - 20% of the production - Moringa Powder / Capsule / Drink will be provided at zero cost-This will be channelized through Women self help groups (WSHGs) under B2B model to sell the product at an affordable price to pregnant women, malnourished children
- A learning social enterprise focused on Malnutrition solution at BOP - A complementary team with mentor - Mission to reduce malnutrition in affordable manner - We improve on the customer feed back to serve better
5% contribution to the revenue stream - Visibility of the products at local shopping mall - Pharmaceutical shops
Will help us in availing subsidy for installation of water pumps and electricity
Women Self help groups under B2B segment to supply Moringa powder/ Drink for the malnourished children at an affordable price
This will be at our own demonstration plot for the farmers
Contribution of 5% revenue will be from - Grant agencies involved in supplementing vitamins - Grant agencies involved in reducing malnutrition
Pod production: Sapling preparation & plantation at the farm with appropriate organic fertilizer. Plan tation management to cater fruit demand through out the year Plantation for leaf production : Direct seeding at the field after ploughing
Powder/ Capsule/ Drink - A local solution to combat malnutrition among children and pregnant women - A nutrition supplement for all age groups - Shade dried moringa leaf powder for ensuring the adequate nutrition
- Selling the well packed and informative "fresh Moringa"
To reach the product at the community, where the malnutrition number is high.
- Importers for value added moringa products (Moringa powder/ Drink/ Oil/ tea/ Soap etc)
We will collect feedback from our customers in following methods - Online - Offline survey - External evaluation - Comments online on the products
Land & Water
- 20% of the value added products (Powder/ Capsule/ Drink) will be provided at zero cost to the targeted villages through Women self help groups to supply malnourished children and pregnant women. - 30% of Moringa powder, capsule, oil will be sold at local shopping mall, association with online shops, pharmaceutical units - 50% of the Powder/ capsule & 70% of oil will be sold to the exporters for next three years till we get the certification to export
- National Institute of Food Technology Entrepreneurship and Management - National Institution for Nutrition - External evaluation agencies - Quality audit firm - Certifying agencies
- Equity - Debt - Grant for small farmers
- Small farmers - Seed supplier - Organic fertilizer agency - Water pump agencies - Fencing
- Equipment companies - Expert in processing
Women Self Help Groups (WSHGs), Importers, Exporters, Vegetable whole sellers, Online partners, Grant agencies/ Govt. agencies, Logistics
- Feedback from the customers - Comments on the blog - Customer satisfaction survey
- Organic cold pressed Moringa oil for the Cosmetic industries from international market -Moringa Powder, Moringa Drink, Moringa Tea, Moringa Soap etc
Production unit establishment 47,000 $
2,380 $
30,000 $
8000 $
97,380 $
10,000 $ for vehicle purchase and branding it
- Project area i.e targeted villages - 0% - Local vegetable market - 40% - Online marketing - 20% - Like minded exporters - 30% - Domestic shop - 5% - Grant agencies - 5%
- Like minded exporters - Association with online product selling companies - Local shopping mall & Pharmaceutical shop - Local grant agencies
- Project area i.e targeted villages - 10% - Local vegetable market - 15% - Online marketing - 25% - Importers - 30% - Domestic shop - 10% - Like minded exporters - 5% - Grant agencies - 5%