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No access to the right channels reliance on local markets no knowledge of how the market works
Their clients are unable to afford their services. Their clients don't believe it's a profitable investment. Most of them lack the skills to understand the importance of these services.
Buying quality honey in Tunisia necessitates connections to people who have farms, or relatives who go by that route. Its difficult to get bio-honey in the market if you are not friends with a supplier. They don't trust the product.
through a patronage based system, that links the consumer to the combined effort of the Beekeeper and the Technology startup. We secure the customers that demand the honey, by this process we provide the Beekeepers the funds they lack to equip their hives with technology( IRIS startup) that increases production. The increase in production will be sold to the customer resulting in a win-win situation for each party.
By utilizing our comprehensive knowledge of the market and our strategic positioning into a coherent and cost effective process that generates wealth and results in a win-win situation for every party involved.
We are perfectly positioned to know suppliers of quality bio-honey. We have a close relationship with the customers that revolves around patronage. By being a patron you have the option to go visit the beekeepers and see the hives, enjoying the scenery of the countryside.
Look firstly to family members. then by income: upper middle class consumers. Age bracket: of 40+ gender: women By region: Grand Tunis Sousse Sfax long term: then places restaurants Maison d'hotes Hotels. exporting.
Numbers of Patrons Kg of honey produced per year Number of hives/colonies Number of trips per year Kg of honey per dinar Value of additional Kg per cost of technology( to measure the impact of the technology) Gross margin
Main channels: 1st: Facebook. Through the page we will be making video content that is going to be boosted.( paid advertisement to Facebook). Videos that will be sponsored will include the Trips and the distribution phase. utilizing other social media daily. 2nd: Guarantied regular appearance in the Radio 2 times a year. 3rd: word of mouth and personal networking through events in university campuses and agriculture forums. Secondary channels: small posters in local supermarkets and streets. flyers and other products.
Fixed Cost: Cost of Technology Cost of transportation Variable Cost: Cost of packaging Cost of distribution phase Cost of excursion
Cost of digital marketing campaign: Facebook post boosting: daily cost of post cost of payment method( it entitles paying through a special card from the post office) cost of making videos: professional video editing Real life marketing: Cost of making flyers/posters/ visual ads. (all this should be addressed through revenues of events).
A customer interested in buying high quality bio honey will pay for the right to be a patron of a bee hive. The title will effectively make him the "godfather" of a colony of bees. This will entitle him to an amount of honey in return( previously 250DT paid once every year for a return of 4.5kg in total meaning 1.5 kg a year) + free excursion to were the honey is made +delivery( might include event) This money will be used to pay for the technology that will increase production and provide honey.
funding from foundations that support Tunisian local agriculture. Zitouna. Enda
SMU students organizing fund raising events to get additional revenue for the free excursions. each event should be organized to address a specific budget deficit.
We wish to maintain the quality of our products for the satisfaction of our clients