CERO - Marketing Ventures for Restaurants

Foodies

Foodies / Festivals in Boston They don't know about CERO.

Chefs

They have pull

Front End Customers

Food Suppliers

Aggregate New Customer Data

Test Web Pages Catering to Different Users

Calendar Events

Tax Data Segmentation

Can we get tax/city admin data to make inferences about who our most viable customers might be?

Scrape Yelp/Open Table/other? websites

Show Data / Story Telling

Analyze neighborhoods by when they were developed

Older neighborhoods have more restaurants that have been grandfathered into old/very cheap trash contract. Might be good to focus on getting restaurants in new neighborhoods

Food Waste Compost

Competitive Price

Free Training

Cart Clean Out Service

Very Local WMBE

Co-op

End Product return to agriculture

Personal Training

Support

-Setup -Training Employees -Contamination Control

Education

Does anyone actually care composting/co-ops

Up to date cost breakdown

waste disposal vs composting

Restaurant

3000 or more meals per week and don't know about CERO

Enviromentaly Friendly Restaurants

Restaurants that make a profit of $x or more

Small restaurants that are in a geographic cluster might be good for joint contracts

Existing Materials on CERO

Stickers

Existing Customers

Mailing Lists

Referrals

Youtube / Google Ad Words

Facebook

Traditional Marketing

Snail Mail, Print Ads, Web Ads,

Ethnic Channels

Radio, WeChat, Ethnics Newspapers: El Mundo

Community bulletin boards / tables where restaurants let people leave material

Collaborative Contracts

Clean Out Costs

Composting services

Maybe- composted soil?

Timeline Planning