Chanel

created by [email protected]

Problem

  • Key activities
  • Key Partners

Key activities

fashion and cosmetics, fragrances, handbags and watches.

Key Partners

Solution

Unique Value Proposition

  • Value Proposition
  • Key resources
  • Cost of structure

Value Proposition

luxury quality uniqness

Key resources

Brand history, luxury, exclusivity

Cost of structure

Unfair Advantage

Customer Segments

  • Customer Segments

Customer Segments

white collar, CEO Women but also general public

Key Metrics

Channels

  • Channels

Channels

E-commerce In store tv? magazine

Identify an advantage Highlights of the product or service The distinction of business over competitors And difficult to imitate

Cost Structure

  • Cost structure

Cost structure

collection development and design marketing HR realestate, warehouses

Revenue Stream

Brainstorming Space