COCA COLA

created by [email protected]

Key Partners

• Marketing
• Bottling Factories
• Distributors
• Event organizers

Marketing

Bottling Factories

Distributors

Event organizers

Key Activities

• Manufacturing
• Distribution
• R&D

Manufacturing

Distribution

R&D

Value Proposition

• Refreshment / fight thirst
• Good taste
• Be one of the cool kids
• sugar kick
• caffeine kick
• Togetherness

Refreshment / fight thirst

Good taste

Be one of the cool kids

sugar kick

caffeine kick

Togetherness

Customer Relationships

• Easily found
• advertisement/ strong branding
• addiction!
• events

Easily found

advertisement/ strong branding

addiction!

events

Customer Segments

• soft drink drinkers (non alcoholic)
• caffeine lovers
• sugar lovers

soft drink drinkers (non alcoholic)

caffeine lovers

sugar lovers

Key Resources

• distribution
• staff
• "secret formular"
• ingredients
• bottles
• Money

distribution

staff

"secret formular"

ingredients

bottles

Money

Channels

• vending machines
• retailers
• restaurants

vending machines

retailers

restaurants

Cost Structure

Revenue Streams

• sell drinks

sell drinks

Brainstorming Space