Knotgames Business Model Canvas

created by [email protected]

Key Partners

  • Mixamo (Animations & Models)
  • Unreal Asset Store (Any assets; animation, model, and audio)
  • Unity Asset Store (Any assets; animation, model, and audio)
  • Itch Assets (Animations & Models)
  • Ahmed Abobakr (Facilitator)

Mixamo (Animations & Models)

Unreal Asset Store (Any assets; animation, model, and audio)

Unity Asset Store (Any assets; animation, model, and audio)

Itch Assets (Animations & Models)

Ahmed Abobakr (Facilitator)

Key Activities

  • Teaser Premiere
  • Trailer Premiere
  • Devlogs
  • Pre-Production, Production, Post-Production

Teaser Premiere

Trailer Premiere

Devlogs

Pre-Production, Production, Post-Production

Value Proposition

  • Multiplayer PvP escape room game (Unique)
  • It's a game, customer entertainment, fun challenge

Multiplayer PvP escape room game (Unique)

It's a game, customer entertainment, fun challenge

Customer Relationships

  • itch.io for pre alpha demo
  • Steam will have a Demo
  • Social Media Marketing; Twitter, Instagram (0 Budget Marketing Model)
  • Youtube

itch.io for pre alpha demo

Steam will have a Demo

Social Media Marketing; Twitter, Instagram (0 Budget Marketing Model)

Youtube

Customer Segments

  • Players who enjoy solving puzzles and outwitting others players (mind games)
  • 12+, To keep the game interesting and challenging

Players who enjoy solving puzzles and outwitting others players (mind games)

12+, To keep the game interesting and challenging

Key Resources

  • 3 Humans
  • 3 Laptops
  • Unreal
  • Unity
  • Photoshop
  • Blender
  • Ahmed Abobakr (Facilitator)

3 Humans

3 Laptops

Unreal

Unity

Photoshop

Blender

Ahmed Abobakr (Facilitator)

Channels

  • Steam and Epic Games for final release
  • Can also sell steam/epic game keys on itch.io
  • Epic Games will take a smaller cut than Steam

Steam and Epic Games for final release

Can also sell steam/epic game keys on itch.io

Epic Games will take a smaller cut than Steam

Cost Structure

  • Steam Page Fee - $100
  • Aiming for no budget marketing model
  • Value Driven Product

Steam Page Fee - $100

Aiming for no budget marketing model

However will accept any external funding (keep an eye out through out the project lifecycle)

Value Driven Product

Revenue Streams

  • Aniketh's Part-time Job
  • Possible Funding
  • Product will be priced according to quality
  • Product may have in game transactions if free

Aniketh's Part-time Job

Possible Funding

Product will be priced according to quality

May even be free to play

Product may have in game transactions if free

Brainstorming Space

  • Marketing References
  • Marketing References 2
  • Copyright References
  • Copyright References 2
  • Project Brainstorm Document
  • Reference/Rival Games

Marketing References

https://www.youtube.com/watch?v=T8FyPPKjPXw https://www.indiegamegirl.com/no-budget-marketing/ https://www.mattkander.com/post/a-modern-approach-to-indie-game-dev-marketing-in-2020 https://blog.getsocial.im/the-only-guide-you-need-for-effective-indie-app-marketing/#:~:text=You can start with Twitter,#indiegame, or #gamedev. https://gameanalytics.com/blog/marketing-indie-game-without-budget/ https://www.youtube.com/watch?v=SkEQtMP2CuA

Marketing References 2

https://youtu.be/yQggqaxx6cg https://www.alistdaily.com/entertainment/game-advertising-on-instagram/ https://youtu.be/qxsEimJ_3bM https://youtu.be/CvtFx4LBA5I https://www.gamemarketinggenie.com/blog/11-video-game-marketing-strategies https://youtu.be/O9J_Cfl6HzE https://youtu.be/UwjbLFImXOg https://youtu.be/1TjgU96BIKU

Copyright References

https://www.youtube.com/watch?v=qIcTM8WXFjk https://www.youtube.com/watch?v=cCg6zk2kaCA https://www.youtube.com/watch?v=cCg6zk2kaCA https://www.youtube.com/watch?v=_XQdPGV1AJU https://www.youtube.com/watch?v=quGj-DBfOrU https://www.youtube.com/watch?v=Sig4lGGOrIA&list=PLasqSXwCIDXeCcbjN_OOZd3_TSoeaS4Vk https://fadel.com/licensing-ip-management-in-the-gaming-industry/ https://s3.amazonaws.com/documents.lexology.com/d459114d-677f-46f4-b91f-324337dfe6fc.pdf?AWSAccessKeyId=AKIAVYILUYJ754JTDY6T&Expires=1618376540&Signature=GQP0hgZfyfhr1P9qe1Sa8RizjIc= https://www.newmediarights.org/guide/legal/Video_Games_law_Copyright_Trademark_Intellectual_Property#Whatiscopyright https://www.techsoup.org/support/articles-and-how-tos/making-sense-of-software-licensing https://snyk.io/learn/what-is-a-software-license/ https://workingmouse.com.au/innovation/software-licensing-why-its-important-and-how-it-can-help-you/ https://www.synopsys.com/blogs/software-security/5-types-of-software-licenses-you-need-to-understand/ https://www.sustainablebusinesstoolkit.com/3-reasons-using-licensed-software/#:~:text=Why is Software Licensing Important,sell a knock-off version.

Copyright References 2

https://www.techsoup.org/support/articles-and-how-tos/making-sense-of-software-licensing https://snyk.io/learn/what-is-a-software-license/ https://workingmouse.com.au/innovation/software-licensing-why-its-important-and-how-it-can-help-you/ https://www.youtube.com/watch?v=_XQdPGV1AJU https://s3.amazonaws.com/documents.lexology.com/d459114d-677f-46f4-b91f-324337dfe6fc.pdf?AWSAccessKeyId=AKIAVYILUYJ754JTDY6T&Expires=1618376540&Signature=GQP0hgZfyfhr1P9qe1Sa8RizjIc= https://www.newmediarights.org/guide/legal/Video_Games_law_Copyright_Trademark_Intellectual_Property#Whatiscopyright https://www.youtube.com/watch?v=quGj-DBfOrU https://www.synopsys.com/blogs/software-security/5-types-of-software-licenses-you-need-to-understand/ https://www.sustainablebusinesstoolkit.com/3-reasons-using-licensed-software/#:~:text=Why is Software Licensing Important,sell a knock-off version.

Project Brainstorm Document

https://docs.google.com/document/d/1WohmQT9m43FWHUewfpMVJsdRLJjkoNck7C6jYOmXBrg/edit

Reference/Rival Games

https://www.3blackdot.com/projects/dead-realm/ https://store.steampowered.com/app/381210/Dead_by_Daylight/ https://store.steampowered.com/app/1201550/Mad_Experiments_Escape_Room/ https://store.steampowered.com/bundle/12260/We_Were_Here_Series_bundle/