Business Model Canvas Meetingpackage.com

created by [email protected]

Key Partners

  • Tourism Bureus / Meet Finland

Tourism Bureus / Meet Finland

Putting the links and advertising website into these websites allows to get better search result rankings on Google.They are mostly considered as governmental sites and that gives more credibility.

Key Activities

  • Offline advertising
  • Marketing via Traditional Printed Sources
  • Contracting more venue providers
  • Outsourced Content team
  • SEO and Online advertising
  • Collaboration with Travel Agencies
  • Segmentation of a product
  • Platform Maintenance
  • Customer Service
  • Visual Appeal

Offline advertising

Putting billboards in the business districts, airports.

Marketing via Traditional Printed Sources

Contracting more venue providers

The more venues we can offer, the more customers we are able to attract.

Outsourced Content team

The team creating venue partner profiles

SEO and Online advertising

We are an online platform, and this is the primary channel to boost the awareness for the customers.

Collaboration with Travel Agencies

Carlson Wagonit Travel, Amadeus, Amex, are the biggest players in the travel industry. (Whitelabel for example.

Segmentation of a product

Different types of packages can be offered, depending on the ones budget, needs, season.. etc

Platform Maintenance

New features should be implemented often. Site should be kept up to date.

Customer Service

We are company purely focused on B2B. There are always many problems we need to deal with in order to keep the client.

Visual Appeal

Having nice photos of the venues and nice look of the website, allow to sell better.

Value Proposition

  • Easy to use
  • Time Savings
  • Price Transparency
  • Immense Supply
  • Higher Profits for Venue Partners
  • Property Management System(PMS)

Easy to use

Just with a few clicks client can pick the meetingpackage which fits the most for his needs.

Time Savings

On average meeting organiser spends two days to get meeting done. With us its only few hours. For a venue partner less non-converted enquiries, which means less hassle and alternatively immense Time Savings

Price Transparency

No hidden costs, client see the price instantly and he knows what he will pay for. He can compare "Apples with Apples".

Immense Supply

The platform offers over 90k meeting packages from across the Globe. every week few hundred are added.

Higher Profits for Venue Partners

Most of the packages are having the highest price (Rack Rate).

Property Management System(PMS)

Allows venue partners to use our developed system to integrate into their own system to process their meeting room bookings. (White Label)

Customer Relationships

  • Efficient Dispute Settlement
  • Social Media
  • Customized Offerings

Efficient Dispute Settlement

Since we are dealing with B2B businesses, we get a lot of hassle and complaints. We try to deal with them as efficient and fast as possible.

Social Media

A tool which helps to increase customer awareness, and promote our brand.

Customized Offerings

Based on previous booking, system suggests the best possible option for customers next one.

Customer Segments

Key Resources

  • Network of Venues
  • Information about the customer
  • Techs
  • Human Capital

Network of Venues

As more venues the website has as more there is to chose from.

Information about the customer

As more information we have about the client, as easier it is to understand and draw patterns for the next orders

Techs

People who are developing the system.

Human Capital

The employees who are steering the company towards the common goal: Sales, Marketing, RandD, Accountants, BDM

Channels

  • Trade Shows
  • Word of Mouth
  • Online Search Engine
  • Social Media
  • Site visits
  • Directly to the website

Trade Shows

Spreading the word out, by exhibiting and attending

Word of Mouth

Both venue partners and customers suggesting the service to others.

Online Search Engine

Google is the main channel for attracting the customer and the venue owner.

Social Media

Twitter, Facebook, instagram all of them are helping to bring the brand in spotlight.

Site visits

Visiting the clients and venues directly help to bring the word out.

Directly to the website

Cost Structure

  • Ads and Online Marketing Sponsorship
  • Human Capital
  • Operational Costs
  • Business Trips

Ads and Online Marketing Sponsorship

Heavy online campaigns and various ad listings in third party websites. Direct and indirect Marketing

Human Capital

Heavily investing into the labour: Employee salaries, holidays, overtime, sick leaves

Operational Costs

Rent Office Supplies Advisor Payments Website server payments Online support services (Hotjar, web chats, Crm's)

Business Trips

Revenue Streams

  • White Label Fees
  • Commissions from the sale
  • Joining Fees
  • Positioning on a website

White Label Fees

Commissions from the sale

Joining Fees

Positioning on a website

Payments from venues for better positioning on the platform.

Brainstorming Space

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