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3D fillaments to print the new clothes. Some well must-have partners are: - HP - Proto Labs - 3D Systems - Stratasys - Materialise
Production: Will be done in 3D printers which will allow to faster production locally. There is no need to ship from factory to the store since it is printed locally. In the Online business, customers with 3D printers can be provided with a file (one time use) to print their clothes. It is necessary to maintain the 3D printers (updates and upgrades)
Fast access to new fashion trends. With the 3D printing it will be even more faster to access it, with just a few clicks to print locally clothes. Since it is 3D printed the clothes may become cheaper (as reduced labor and the material used to print) Their product will become more visible to all kind of costumers with this new technology insertion in the market.
3D printers allow to quickly adapt to global trends. It is allowed to return products and they offer free shipping above a certain quantity. Customer impulse in new technology (buy now) Location of the stores
The overall market is young so they are sensitive to new fashion trends and low priced clothes. Their segment is not divided in ages rather in large groups: 1) Man 2) Woman 3) Younger people
Invest in new equipment for 3D printers and qualified staff to manage them. Workshops to provide easy wasy for the employees to learn how to work with this new equipment.
- Stores - Online (Website, E-Commerce) - Social Media (Pinterest, Youtube, Twitter, Facebook, Instagram) - Press & Newsletters
The overall costs will go to the production and people to manage the 3D Printers. It will be needed also IT staff to maintain the printers. If it is necessary distribution to deliver the printed clothes to the customers.
Products from retail sales and online sales