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Main partners in working on Birmingham Faith Map are the media specialist (offering their expertise) and Birmingham City Council (managing the online project). Faith groups and organisations, which will benefit from using this tool, are also partners in shaping it, as well as suppliers of information needed to keep the website updated and alive. The media specialist will give them the Facebook page, Twitter account, blog posts, YouTube channel as tools to reach their communities, keep them interested and engaged, keep them together.
Birmingham Faith Map is an online tool which needs to be supported by content. It is not enough for users to know they can find places of worship in Birmingham by using this map. To keep users and communities interested and engaged, the media specialist will: - keep the website updated with news from the respective groups and communities; - manage a Facebook page which people can get those updates on without having to access the page daily; - manage a Twitter account (same function); - users can also leave feedback and give information through Facebook and Twitter; - manage weekly blog posts with stories of the regular people in the communities (telling their story); - use polls and surveys to test what the users/communities want to find on the website; - organise charity-type events, solution finding debates, or information type events with Birmingham Council and other partners.
A clear, robust and up to date online presence supports: - user interest to keep informed (what events and activities happen in different faith groups and organisations and participate); - user traffic on the website (which can generate revenue); - community cohesion (bringing and keeping the community together); - community/user engagement (interactive options which get people accessing the website to actively engage with/on it); - increased good reputation for Birmingham Council, faith groups and organisations, and faith community in Birmingham.
The media specialist collects and redistributes information through the Birmingham Faith Map project. They support the communication between Birmingham Council and respective faith groups and organisations in the community. They support the communication between faith groups and leaders and their respective communities. They keep the community informed and engaged. The local faith groups, organisations and communities keep the media specialist informed and they get information back, which supports participation.
The main beneficiary of media expertise offered is Birmingham City Council, with the Birmingham Faith Map project. The media input into the project will also benefit the people whom the project is addressed to. Making Birmingham Faith Map work as an online project would benefit: - Birmingham Council (engaging the community and having an updated data and news base); - faith groups and faith people (keeping informed, engaged, and finding inspiration); - tourists (they learn about what is happening, where, events and places to visit).
Main resources needed to make Birmingham Faith Map an efficient online project are: - the information acquired from respective faith groups, organisations and communities and knowledge in how to acquire and use this information efficiently; - the media specialist's knowledge and experience in using social media (Facebook, Twitter, YouTube); - the media specialist's knowledge in media production (video, podcasting, writing for online); - financial resources to pay the media specialist; - good contacts and knowledge of faith groups, organisations and communities; - good reputation with faith groups, organisations and communities; - knowledge and experience in engaging users on websites and social media sites.
The channels through which Birmingham Faith Map will reach users/communities are: - the website updated with content; - Facebook page; - Twitter account; - weekly blog posts; - contact faith groups and communities via email, phone, checking websites; - events
Main costs for having an efficient Birmingham Faith Map reaching users and communities go with: - paying for the media specialist's skills and content management; - pay for accountant to keep the money balances involved; - pay for venues for events; Facebook, Twitter, other social media do not cost as such. Webpage already exists and is paid for.
Birmingham Faith Map can generate revenue in a few ways: - become a charity (supported by donations from people and organisations interested in using it as a platform); - moderate fee for guaranteed presence on the website (announce all events which happen in the community); - organise event which involve either donations or a small fee at the entrance; - organise charity-type events (bake off, arts&craft fairs with art sold at the end).