created by [email protected]
Funding Community Connections Validation Scale Up
Have trust of community users Are most relevant and integral partners for disseminating Shifra to targeted communities.
Assistance with validation and M&E
Funding Expertise (BA and Tech) Data
Funding Scale Up Assistance
SRH focused Multiple languages
Cross promotion of local, trusted services to increase user awareness/knowledge and access/uptake
Granular level data being collected to determine what information users want, where, in what language and what's the preferred medium for accessing this (e.g. video, written, audio)
Creating videos, brochures, info sheets on content that doesn't currently exist in certain languages. e.g. LGBTQI info in Arabic in Australia currently focuses on HIV/AIDS only. There's nothing on stigma, sexuality, safety, discrimination or support.
Focus on community codesign and increasing the local capacity of women who are currently the targeted users to become the sustainers of Shifra in the future (designer, developers, evaluators and project managers).
Drawing attention to 1) poor access to SRH for refugees and migrants 2) utilisation of mHealth as a strategy to address this 3) importance of collecting data (esp. of women) to increase accurate representation of refugees' needs when determining state/federal funding
Shifra is a world first. No other known mHeath product combines all aspects of SRH and targets refugee and migrant communities as primary users and offers them services in their own language.
Shifra's user trend data will help reduce resource wastage and increase efficiency and uptake of local health programming.
We work with women who can read as well as those who can't. This helps us to create content that is accessible to users who prefer to watch or listen to read-only content. We iterate when we have feedback that helps us make Shifra more convenient and usable to the communities it is designed for.
Our approach intersects with academic, community, industry and government sectors. We work with anyone and everyone who has a genuine interest in support refugees and migrants to develop their own solutions to the problems they face.
We believe that our community-lead design processes help develop the independence we already see in the woman we work with. We foster this and strive to increase their employability and skillsets throughout our user testing and evaluation processes.
No one else is collecting or analysing data the way we are. We find out (anonymously) the questions that people are too afraid to ask their local healthcare provider and then we work with local health services to make this information more accessible to the communities that need it most
Corporate Social Philanthropy
Want accessible and dignified health care
Want to provide accessible and dignified health care to refugees
Want less emergency cases and patients who are easier to manage, cost less and discharge sooner and in better health
Want the burden of disease lowered esp. in at-risk communities such as refugees. Want resources to stretch further and be used more wisely. Want the community to embrace preventive health measures in order to increase overall community health outcomes longterm.
Want to feel good about helping the community. Want to offer employees opportunities to share their expertise with communities in need. Want tax offsets/breaks based on their CSR contributions
They aren't paid customers but they're uptake of Shifra will incentive customers like hospitals, community health centres and the Dept. of Health to pay for Shifra
Pay for data collected by Shifra as it tells them what they need to know (i.e. what their patients/clients aren't telling them) and quantifies this based on geospatial location.
Pay for data collected by Shifra as it tells them what they need to know (i.e. what their patients/clients aren't telling them) and quantifies this based on geospatial location.
Pay for data collected by Shifra as it tells them what they need to know (i.e. what their patients/clients aren't telling them) and quantifies this based on geospatial location.
Registered Nurse-Midwife with 14 years experience in refugee health research. Experience in HCD and anthropology
Refugee, tech, start up, academic and health sectors already established
Trust and relationship building/sustained throughout
Train the Trainer models and community sharing
Partnerships in NGO, community, gov’t networks
Social media, health collaborations, conferences/ networking, online platforms and multicultural community networks
Including translation, user testing and iteration
Marketing and operations
Does this do what we say it will? Is this the best option?
Staff, operations, tech dev, community outreach and capacity development
Other languages, communities, cities and countries
Indirect goods and services/Freemium (users pay for expanded version)
Data this granular is not currently being collected in this way and is valuable to all customers
Integration with existing services/ products e.g. SSI, TIS, CEH, InfoXchange Northern Hosp. Language Services)
Sponsorship/Advertising – banner ads for hospitals/community services
DHHS/Hosp. pay fees to offset refugee user costs
Building the brand of strong, independent women from refugee backgrounds