American Public University System

created by [email protected]

Key Partners

  • Hondros School of Nursing
  • SalesForce
  • CRM
  • Sakai
  • PAD
  • Wal-Mart
  • TSA

Hondros School of Nursing

SalesForce

CRM

Sakai

PAD

Wal-Mart

TSA

Key Activities

  • Licensing
  • Marketing
  • Design of Programs
  • Student Interactions

Licensing

Marketing

Design of Programs

Student Interactions

Value Proposition

  • Convenience/Usability
  • Price

Convenience/Usability

-Offers online classes in an asynchronous environment so students can complete coursework when convenient for them.

Price

-Part of the mission is to keep tuition at a low-cost to allow more people to complete their degree, or finish a degree previously started.

Customer Relationships

  • Customer Service
  • Self-Service

Customer Service

-Prospect Admissions Team (before applying) -Dedicated Admissions Representative for new students -Advising Team

Self-Service

-Students can complete most tasks online on their own if they choose.

Customer Segments

  • Mass Market
  • Niche Market

Mass Market

-Aim to meet the educational needs of those looking to take classes online.

Niche Market

-Specific aim to meet the needs of working adults and military members.

Key Resources

  • IT Infrastructure and Software
  • Professors
  • Knowledgable Staff
  • Positive Image
  • Visability online
  • Desired Degree Programs

IT Infrastructure and Software

Professors

Knowledgable Staff

Positive Image

Visability online

Desired Degree Programs

Channels

  • Online Presence
  • Student Services: 877-755-2787
  • Social Media
  • Mobile App
  • Word-of-Mouth

Online Presence

-www.amu.apus.edu -www.apu.apus.edu -Landing Pages -Live Chat -Video Conferencing -Webinars

Student Services: 877-755-2787

Social Media

-Facebook -Instagram

Mobile App

Word-of-Mouth

Cost Structure

  • Administrative Offices
  • Faculty and Staff
  • Marketing
  • Research and Development
  • Information Technology

Administrative Offices

Faculty and Staff

Marketing

Research and Development

Information Technology

-Software licensing -Software maintenance -Purchasing hardware

Revenue Streams

  • Tuition - Fixed Pricing

Tuition - Fixed Pricing

Paid through multiple avenues -Federal Student Aid -Military Assistance -GI Bill -Scholarships -Private Loans -Credit cards.

Brainstorming Space