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1. What resources do we need? 2. How are we going to get them? (WHITECLAW - resource limitations = budget, time, manpower)
1. International Distributor 2. German Distributor (Market/Retail)
1. Stakeholders 2. Funding 3. Reduce Risk
SD/LA → Germany
1. Customer Profiles/Analysis 2. Beverage Formula
1. Brewing
International Service SD/LA → Germany
1. Few close competitors -- if any -- in the German market
1. Health Benefits 2. Refreshing
Germany's Green Dot Recycling System
How do we acquire, retain, and grow our number of customers?
How much does it cost to acquire customers?
How do they integrate with the model of our business?
Our job is to get a good understanding of our potential customers we want to add value to
18-25 Like to socialize, drink an alcoholic beverage with their friends (pregaming), have fun Search for exotic and special flavours that overschadow the alcoholic taste
25+ Search for a refreshing alcoholic beverage that tastes well
1. R & D investments 2. Social Media Platform 3. Tax registration and business licensing (gewerbe & gewerbeschein "trade licensce") 4. Financial Consultant 5. Organic chemist 6. Customer Service 7. Warehouse & Other staff 8. Manufacturing Facility
1. Through ads on platforms online like Facebook (Instagram) and Google 2. Through placements (Influencer advertisment) 3. Events
1. Selling through local supermarkets like Kaufland, Lidl, Edeka,... 2. Direct online distribution, especially for special offers/bigger quantaties
The research and adaptations necessary for the German market
1. Capital Investments 2. Manufacturing 3. Licensing Cost
What kind of revenue streams will the business be relying on?
What is our pricing strategy?
What are customers currently paying?