SWOT analysis

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Strengths

  • Produces high quality brownies
  • Contributes in the community
  • Sells online
  • Certified B Corporations
  • Partnership with big organizations such as: Ben& Jerry`s Delta Airlines Whole Food Market
  • Open hiring process
  • Job opportunities
  • Training of employees

Produces high quality brownies

Contributes in the community

Sells online

Certified B Corporations

Partnership with big organizations such as: Ben& Jerry`s Delta Airlines Whole Food Market

Open hiring process

Job opportunities

Training of employees

Weaknesses

  • Doesn`t have a variety of products
  • Limited selling sites
  • Set prices which can be expensive to consumers

Doesn`t have a variety of products

Limited selling sites

Set prices which can be expensive to consumers

Opportunities

  • Partnership with big companies
  • Online presence--> selling online
  • Selling in different sites
  • Supplier of many wholesaler
  • Advertising and emphasizing Open Hiring process
  • Opportunities to expand globally

Partnership with big companies

Online presence--> selling online

Selling in different sites

Supplier of many wholesaler

Advertising and emphasizing Open Hiring process

Opportunities to expand globally

Threats

  • Risk of unexperienced employees
  • Negative perception of open hiring model
  • Innovative products from their competitors
  • Inability to employ more people
  • Copying their business and mission
  • Competition

Risk of unexperienced employees

Negative perception of open hiring model

Innovative products from their competitors

Inability to employ more people

Copying their business and mission

Competition