Armoir

created by [email protected]

Problem

  • 1.
  • 2.
  • 3.
  • 4.

1.

Shopping for new clothes is time-consuming and can feel tedious.

2.

Shoppers want new styles of clothing, but buying new items constantly is expensive.

3.

It's challenging to know the fashion trends happening in your local community and shoppers are uninspired.

4.

Fast fashion is wasteful and people own clothes they never wear

Solution

  • Browse
  • Lend
  • Borrow

Browse

To find inspiration, users can explore closets of people in their communities or search for specific items

Lend

To help others find the perfect outfit and make some extra money on the side, users can lend clothes out to peers for a set price/day. This is also more sustainable.

Borrow

Users can borrow clothes from friends/community members on a budget and save time and help the environment.

Unique Value Proposition

Unfair Advantage

  • Find that missing piece

Find that missing piece

Armoir is a peer-to-peer clothes lending platform designed for college campus communities. College students can browse closets of their peers, borrow clothes at an affordable price, and make some money lending their clothes. Armoir is different from other platforms through: 1) clothes are lent, not sold (eg Poshmark, Mercari) 2) exchanges are peer-to-peer rather than directly from vendors (eg RentTheRunway)

College channels - don't have to deal with shipping/delays; instant exchange of clothes

Lending/borrowing clothes is more environmentally sustainable than buying new clothes

Very few to nonexistent products in market for peer-to-peer lending for non-designer clothes

Customer Segments

  • College Students
  • Dorms, Frats, Sororities, Themed Housing
  • Explore in the future:

College Students

College students living in close communities and interested in fashion. College campuses facilitate easy lending and a built-in network for clothing sharing

Dorms, Frats, Sororities, Themed Housing

Explore in the future:

-students/workers who commute to campus -other college campus communities

Key Metrics

  • Total users
  • Total items of clothing uploaded
  • Total transactions (lending/borrowing)
  • Sharing the app through social media
  • Attendance at branded events
  • College campus housing
  • Facebook Networks

Total users

Total items of clothing uploaded

Total transactions (lending/borrowing)

Sharing the app through social media

Attendance at branded events

College campus housing

Close living quarters could encourage people to sign up with their friends. Providing some organized way of lending would alleviate difficulties in keeping track of shared items

Facebook Networks

Students can lend/share clothes with their networks of existing friends

Channels

  • College campus events
  • Soft Launches

College campus events

clothes swap events and Armoir-branded marketing events

Soft Launches

events on other college campuses

Cost Structure

  • Shipping
  • Cleaning and Damages
  • Marketing
  • Data maintenance

Shipping

Potential shipping costs in future, but keeping it local/college-focused for now

Cleaning and Damages

expenses to ensure clothing returns in good condition

Marketing

Price of ads etc. to reach customers

Data maintenance

if many users, will need to maintain data on the cloud

Revenue Stream

  • 10% fee of customer exchanges
  • Monthly subscription fee for premium features
  • Partnerships with brands
  • Advertisements
  • Selling data of college student fashion trends to brands

10% fee of customer exchanges

Monthly subscription fee for premium features

-access to certain clothing -your clothes are featured -covering cleaning fees, etc

Partnerships with brands

Advertisements

Example: user borrowed a shirt, gets ad to buy it

Selling data of college student fashion trends to brands

Brainstorming Space