Bosch

Problem

  • 1. An Alternative to Track the Location of Individuals
  • 2. To Alleviate Concerns in Schools

1. An Alternative to Track the Location of Individuals

- similar tracking devices are expensive to utilise e.g. other firms utilizing GPS as their source for tracking

2. To Alleviate Concerns in Schools

- e.g. stealing being commonplace amongst adolescence, these deviant acts are often correlated with other anti-social behaviours and a range of mental health conditions (therefore, a need to track students' activities)

- further, these issues have received relatively minimal attention when it comes to dealing with them (schools not doing enough to check on students)

Solution

  • Personal Personal Beacons

Personal Personal Beacons

- these beacons send a signal to rPi every 5 minutes
- Greater number of rPis located around means a greater degree of triangulation.

Unique Value Proposition

  • 1. Affordability and Accessibility of Device
  • 2. Custom-Made Product
  • 3. Low Number of Sensors Needed

1. Affordability and Accessibility of Device

- less tedious compared to video cameras & storage of videos etc.
- these GPS sensors are also more expensive and require more frequent charging

2. Custom-Made Product

- depending on the needs of the client, they can increase the number of rPis to get a more accurate triangulation.
- we can adjust the frequency of requests in order to give more accurate/real time location
- provide more rPis to enable a greater accuracy in certain regions. i.e. for regions with higher security/sensitive information, greater accuracy in location pinpoint

3. Low Number of Sensors Needed

- the maximum range of an eddystone beacon is 70m
- we can make use of RSSI to detect how close the beacons are to the rPi, in order to triangulate the location of the user

Unfair Advantage

  • 1. Bosch Cloud

1. Bosch Cloud

- it allows for easier scaling/existing infrastructure that allows cheaper storage of information

Customer Segments

  • 1. The Public Sector
  • 2. Global Markets and Long-Term Expansion

1. The Public Sector

- niche market for now (expanding to other sectors later on)
- revolving around the government, parents and students in primary and secondary school tiers

2. Global Markets and Long-Term Expansion

a) Hospitals/Elderly Homes:

- Allows hospitals and elderly to track "at-risk" or disabled individuals
- Enable geofencing, which would allow for clients to track if individuals leave the designated area

b) Security Systems:

- geofencing to allow security companies to track visitors in secure compounds (i.e. company offices and warehouses)
- increase ability to recognize and locate once-off individuals for evacuation purposes

Key Metrics

  • 1. Accuracy of Detection
  • 2. The Frequency of Sending Out Requests from the Beacon

1. Accuracy of Detection

- detecting up to a certain m/ft

2. The Frequency of Sending Out Requests from the Beacon

Channels

  • 1. Partner Channels

1. Partner Channels

- working with a few neighbourhood schools before venturing out and collaborating with other primary/secondary schools (through the local government)
- this expansion may help us to reach out to other institutions as well e.g. hospitals, nurseries
- managing these relationships could be time consuming but it is more affordable than the direct approach
- with an established market and partner presence, we can achieve higher loyalty and engagement (along with greater consistency and predictability of the interactions among our channels)

Cost Structure

  • 1. Bosch
  • 2. Clients

1. Bosch

- the cost of storing the data in the cloud

2. Clients

- charging a fee to access Bosch Cloud
- our individual beacons
- and also the Raspberry Pi to receive bluetooth from the various beacons

Revenue Stream

  • 1. Bosch
  • 2. Government and Other Public Institutions

1. Bosch

- subscription to Bosch Cloud (daily/monthly)
- customer acquisition, which increases likelihood of clients utilizing the other features of Bosch Cloud

2. Government and Other Public Institutions

- receive potential funding from government and schools (public network) for future projects if program succeeds

Brainstorming Space

  • 1. Alternative Company Product
  • 2. Privacy, Ethics and Regulations
  • 3. Other Things to Note
  • 4. Ability to Scale to Different Countries

1. Alternative Company Product

- firm that is also currently doing it? Power-tagshttp://www.power-tags.com/
- can think of improvements or cons of their current service

2. Privacy, Ethics and Regulations

- have to understand that as like any other electronic device, it involves the use of personal data
- in our local context, Singapore is protected under the Personal Data Protection Act 2012 (PDPA)
- have to comply with the PDPA as well as other relevant laws when handling our consumers' personal data

3. Other Things to Note

- getting consent from our consumers and partners
- stating the purpose and true intentions of our business
- explain reasonableness of the use of product
- e.g. parents as the most crucial group in determining the approval of the program/discipline master or principals as the only personnels who will hold all data

4. Ability to Scale to Different Countries

- e.g. in the US/EU markets location, there are privacy issues (Japan/China and their (location privacy laws), EU's GDPR and the USA's GPS Law
- for the case of security/ hospitals, consent would be easily obtained
- contract has to explain that location information acquired would be solely for the company's purposes (will not be shared with other individuals/companies)