Craft Beer Business Model Canvas

created by [email protected]

Key Partners

  • The team
  • 500 Brewers

The team

500 Brewers

Key Activities

  • Delivering beers
  • Analyze subscriptions profile (survey)
  • Problem solving
  • manage inventory
  • Our beer preference profile gives our customers a chance to tell us their flavor likes and dislikes while delivering a virtual “United Tastes of America” that fits their personal profile
  • We are the Blue Apron of beers offering a variety of flavors from around the United States through monthly subscription

Delivering beers

Analyze subscriptions profile (survey)

Problem solving

manage inventory

Our beer preference profile gives our customers a chance to tell us their flavor likes and dislikes while delivering a virtual “United Tastes of America” that fits their personal profile

We are the Blue Apron of beers offering a variety of flavors from around the United States through monthly subscription

Value Proposition

  • We have exclusissive rights to over 500 brewers and are working towards gaining more

We have exclusissive rights to over 500 brewers and are working towards gaining more

Customer Relationships

  • Blog community
  • Social media community
  • Customer reviews and feedback
  • Website self serve

Blog community

Social media community

Customer reviews and feedback

Website self serve

Customer Segments

  • Women
  • Beer navice
  • Beer enthusiast

Women

Beer navice

Beer enthusiast

Key Resources

  • Physical - Warehouse, machines, company vehicle
  • Intellectual - Website
  • Human - Employees/Team

Physical - Warehouse, machines, company vehicle

Intellectual - Website

Human - Employees/Team

Channels

  • UPS, US mail, FedEx
  • Brewers
  • Website

UPS, US mail, FedEx

Brewers

Website

Cost Structure

  • Employee salaries
  • Warehouse rental
  • Utilities
  • Inventory cost
  • Equipment purchase

Employee salaries

Warehouse rental

Utilities

Inventory cost

Equipment purchase

Revenue Streams

  • monthly subscriptions fees
  • A la carte purchases

monthly subscriptions fees

A la carte purchases

Brainstorming Space

  • Only do Michigan craft beers.
  • Free samples (full bottles of feature brewer) to the premium customers.
  • Feature a new brewer each month
  • Hold tasting events.
  • Should we survey beer drinkers?
  • Maybe we should add a taste profile.
  • Would everyone get the same beers?
  • This should be individualized.
  • Customer should be able to choose from a 6 pack, 12 pack or 24 pack.
  • Maybe sell feature at a discount.
  • Customers should have beer options from across the country.

Only do Michigan craft beers.

Free samples (full bottles of feature brewer) to the premium customers.

Feature a new brewer each month

Hold tasting events.

Should we survey beer drinkers?

Maybe we should add a taste profile.

Would everyone get the same beers?

This should be individualized.

Customer should be able to choose from a 6 pack, 12 pack or 24 pack.

Maybe sell feature at a discount.

Customers should have beer options from across the country.