semarak bayu resort & cafe

created by [email protected]

Key Partners

  • Travel Agency
  • Health Club
  • Resort
  • boat
  • office assistant

Travel Agency

- Tourism Malaysia - Qubra Travel Agency - Zaki Travel & Tour Sdn.Bhd

Health Club

-traditional massage - Bekam

Resort

- Impianna Resort - Angulia Beach Resort - Mak Cik Gemuk Resort - Loco - loco Resort - Ombak Kapas Resort

boat

- use fishermen boat = Pak ya = Pak Lah

office assistant

Key Activities

  • Accommodation and services
  • family day
  • reunion group
  • sales and marketing
  • birthday party
  • convoy
  • advertising
  • holiday at Kapas Island
  • mencandat sotong

Accommodation and services

-room - hall -barbeque port -campsite -cafe

family day

reunion group

sales and marketing

website apps - instagram - facebook - whatsapp package

birthday party

convoy

advertising

- banner - brochure - business card - pamplet

holiday at Kapas Island

- snokerling - jungle trekking

mencandat sotong

Value Proposition

  • package
  • do any promotion
  • strategic location
  • integrate websites
  • for innovator
  • design
  • strategic price
  • accessibility

package

-accommodation -activity -food and beverage

do any promotion

strategic location

- near to the road -near to the beach - near to petrol station - neat to Keropok Lekor store - public routes

integrate websites

- facebook - instagram -whatsapp

for innovator

- create package, banner, pamplet, business card - need skill

design

- built resort by use wood - built resort with the name based on Terengganu area

strategic price

- based on package - based on room - based on activity

accessibility

Customer Relationships

  • special activity for young adult
  • special activity for family
  • building facilities
  • create promotion activity
  • be a volunteer to join customers activity
  • treat customers as own family

special activity for young adult

- provide package for karaoke - provide package barbeque - go to holiday at Kapas Island

special activity for family

- wedding reception - family day = provide hamper, create activity, euipment - trip to Kapas Island

building facilities

- hall -room -toilet -cafe -rest port near to the beach

create promotion activity

- give hamper for regular customers - give certificated to regular customers

be a volunteer to join customers activity

treat customers as own family

Customer Segments

  • student
  • family
  • foreigner
  • convoy people
  • campsite
  • adult

student

- primary school student - secondary school student - colleague student - university student

family

- wedding reception - reunion -family day - birthday party - barbeque

foreigner

- backpacker

convoy people

campsite

- student - sports

adult

- trip holiday to Kapas Island

Key Resources

  • employee
  • website apps
  • financial
  • infrastructure and facility
  • ideator
  • networking
  • supplier

employee

- reception - housekeeping -cage -chef

website apps

- facebook -instagram -whatsapp -email

financial

infrastructure and facility

- room -cafe - barbeque port - hall - toilet - cottage

ideator

- make any innovation of resort

networking

- fishermen -cake maker - resort at Kapas Island

supplier

Channels

  • direct
  • business to customer

direct

- go to administration place and make any paid or booking the room at there - paid the booking room with the cash

business to customer

- website (semarakbayu_resort.com) - whatsapp (012-3588145 @ 016-9257454) - facebook (semarak Bayu) - email (semarakbayuresort@gmail)

Cost Structure

  • salary of staff
  • marketing and promotion activity
  • logistic
  • office maintenance
  • room equipment
  • capital
  • cafe equipment

salary of staff

- reception (RM650) -housekeeping (RM500) - cafe (RM500) - electric

marketing and promotion activity

- pamplet (RM160) - banner (RM150) - business card (RM400) - brochure (RM180) -Hamper (RM200)

logistic

- bus (RM45) - personal transport (RM450)

office maintenance

room equipment

capital

- RM200 000

cafe equipment

Revenue Streams

  • sponsorship
  • price strategy
  • sales
  • activity
  • advertising

sponsorship

- Majlis Daerah Marang

price strategy

room - sea view =RM90 - road view = RM80 hall package - activity - services - food and beverage discount price for regular customer

sales

- room - cafe - hall - barbeque port - campsite port

activity

- campsite -snorkeling -birthday party -convoy - wedding reception -outdoor activity

advertising

Brainstorming Space