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Internal
External
Strategy ?    Insert

  1. What are our core competencies?
  2. Which DNA is the basis of all our actions?
  3. Are values and goals such as innovation and openness anchored in our strategy?
50% aller Innovationen sollen mit externen Partnern entstehen Edit  [x]
Market ?    Insert

  1. How well do we know our markets and their environment (competitors, legal and socio-cultural framework conditions)?
  2. Which target groups do we address in our markets?
  3. Are there new markets where our know-how would be interesting in?
1. Strategy
Markenprodukte und Dienstleistungen von ueberlegener Qualitaet und hohem Nutzwert anzubieten... Edit  [x]
$3 Milliarden Wachstum sollen bis 2015 jaehrlich aus Projekten im Rahmen von Connect & Develop entstehen Edit  [x]
Process ?    Insert

  1. How do the processes for product development, idea management and business model development look like?
  2. Do the processes connect our people, our knowledge and our networks with respect to our culture and strategy?
  3. How does our innovation controlling look like?
  4. When and how are external partners (customers, supppliers, research facilities, competitors) and their knowledge included in the product development process?
Prozesse fuer die Zusammenarbeit mit Industriepartnern Edit  [x]

Verträge, Kommunikation etc.

Prozesse für die Suche von Loesungen und Technologien Edit  [x]

broadcast search & technology scouting

Prozess fuer den Ablauf verschiedener Innovatiosphasen Edit  [x]
Culture ?    Insert

  1. Is there a common appreciation of values, behavior, norms and attitudes?
  2. Which possibilities do we offer our employees to work creatively, across departments and with self-initiative?
  3. How important are technology orientation, market orientation, entrepreneurial orientation (Intrapreneurship) and orientation towards learning in our organization?
  4. Is our culture mirrored in our processes?
Akzeptanz von Experimenten und Fehlern Edit  [x]

bis zum Zeitpunkt der Kommerzialisierung in der Organisation

Unternehmensweite Social Plattform zur Vernetzung von Mitarbeiterfaehigkeiten Edit  [x]
Wertschätzung Edit  [x]

Wertschaetzung der Faehigkeiten und des Wissens der Mitarbeiter

Network ?    Insert

  1. Which partners do we have in our network and which roles do they fulfill?
  2. Which partners could support our network reasonably?
  3. Which processes for scouting and partner treatment do we foster?
  4. What is the structure of our network? (width / depth, formal / informal)
Customers Edit  [x]
Experts Edit  [x]
Suppliers Edit  [x]
Joint-Ventures Edit  [x]
Venture Capital Edit  [x]
Entrepreneurs Edit  [x]
Employees / Retirees Edit  [x]
Product ?    Insert

  1. Where are my products on the Technology S Curve?
  2. Which roles do technology push and market pull play for our products?
  3. Which technologies, IP and knowledge do we use for our products? Where do we get them from?
  4. Which value do our products deliver (value proposition) and which needs do we fulfill with them?
  5. Do the values of our products complement each other?
Bestehende Produktkategorien Edit  [x]

Febreze
Pampers
...

Produktkonzepte für neue Märkte & Zielgruppen Edit  [x]

z.B. Tide Dry Cleaners

1. Market
Konsumgüter Edit  [x]
Markenkäufer Edit  [x]
Personas der Zielgruppen Edit  [x]

Qualitative Zielgruppenanalyse aus der Methode des Design Thinking

People ?    Insert

  1. Which organizational roles and responsibilities are assigned?
  2. Are there persons in the company which represent defined points of intersection with our network?
  3. Which roles do people have that operate outside our network?
Produktmanager (intern) Edit  [x]
Kooperationsmanager bei Netzwerkpartner (extern) Edit  [x]
Viele weitere... Edit  [x]
Technology ?    Insert

  1. Are there internal structures and processes for the handling of technology and IP (especially when coming from external sources)?
  2. How do we use technology and IP? (especially Inside-­-Out approach)
  3. Who brings new technologies and IP in our organization?
Schluesseltechnologien Edit  [x]

Internes Technologie Knowhow bei Schluesseltechnologien bestehender Produkte

Patentmanagement Edit  [x]

um Patente zu kaufen und eigene Patente zu lizensieren.

Technologiesuche Edit  [x]

Aktive Technologiesuche fuer neue Märkte

Trends ?    Insert

  1. How do we gather trends from our environment?
  2. Do we observe and assess trends systematically?
  3. How do we utilize these trends regarding to our strategy, technology and IP, processes, networks and products?
Individualisierung der Konsumenten Edit  [x]
Demographischer Wandel Edit  [x]
Nanotechnologie Edit  [x]
1. Strategy
1. Market

Brainstorming Space ?    Insert Brainstorm Mode

  1. What are your temporary Brainstorming notes?
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