SWOT Analysis

Strengths

  1. What are your strengths?
Free of Charge
Intuitive/Easy to Use
Fast delivery of a wrapped-up gift
Personalized approach/service
It will save clients' time
Weaknesses

  1. What are your weaknesses or limitations?
Internet connection is always required
Hard to introduce the efficient mechanism

that could find the right match

Still too dependent on 3rd parties like platform developers and databases

Which leads to higher cost and a higher risk of success

Free of Charge

Meaning the business has less opportunities to make profit
Opportunities

  1. What are your opportunities?
No direct competition: Gift a Gift offers a unique service
It is not a seasonal industry
Big opportunity for potential growth
This industry covers a huge hole in the market

People have less and less time to spend on superfluous activities, such as spending two hours in a shopping mall searching for a gift for someone

The booming of social media and mobile app will make it easier to reach for client
Threats

  1. What are your threats?
Decreasing purchasing power due to the economic downturn

However, this situation is reversing

No barriers to enter the industry
Considerable amount of indirect competition
Distrust of online payment
Lack of full cost disclosure from the partners
Lack of habits to buy gifts online
Powered by canvanizer.com
Try out Canvanizer 2.0