Zynga (A)

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Facebook
PayPal - Amex
Zazzle

Zynga sells Zynga branded T-shirts, caps and numerous other merchandise on Zazzle.

SVNetworks

Advertising and product placement on Farmville was a large revenue generator for Zynga and the ad network is based on SVNetwork.

Advertisers - McDonalds
7-Eleven/ Target/ Best Buy/ GameStop
InComm

Zynga partners with Incomm to produce the virtual currency cards.
Key Activities

  1. What are your key activities?
Game Creation Processes
Customer Support
Value Proposition

  1. What are your value propositions?
Free to Play
Mindless Entertainment
Maintaining Existing Games
Social Interaction
Customer Relationships

  1. Your customer relationships?
Customer Support
Forums on Zynga.com
Zynga's Facebook Page
Customer Segments

  1. Customer Segments
Casual Gamers - FarmVille 60% Females & 40% Male
Advertisers
Key Resources

  1. What are your key resources?
Game Designers/Software & Content Developers/Artists/Testers
Sales & Marketing Teams
Existing Game for Cross Promotions
Channels

  1. Channels
Facebook
Zynga Live
Cost Structure

  1. What about your cost structure?
Usual cost of operating a business - Rent/ Salaries/ Electricity...etc

Apart from the operating cost of their business, Zynga also has to be on the look out for fresh ideas and acquisitions

R&D on new Game Ideas
Maintainance
Promotional Events - Fan Meetups
Acquisition of Competitors
Generating fresh Content for Existing games
Revenue Streams

  1. What are your revenue streams?
Traditional Advertising Revenue
Revenue from Advertiser sponsored offers
In-app Virtual Goods sales
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