Vida Verde - Marketing
Key Partners
Brazilian Women's GroupCHA Mental Health ProgramDaycare centersFood Co-opsMedical Offices (Allergists / Pediatricians)Pet boarding facilitiesJob training / certification programs |
Key Activities
Conduct trainings on preparation and use of green productsHost demos at fairs and local eventsVisit partner facilities to run demos / sign-up new clientsConduct outreach with existing clients to offer referral perksConduct trainings for Key Partner clients / community membersRun targeted online ads (FB, Google) |
Value Proposition
Certified non-toxic cleaning productsAffordable pricesWomen/worker owned and exploitation-free business modelLocal business |
Customer Relationships
Personal relationships with cleaner and coordinatorEmail correspondence with coordinator for feedback |
Customer Segments
Parents of young childrenPet ownersPeople with chemical sensitivitiesLocal business supportersPeople invested in green + sustainable lifestylesDaycare owners / operatorsPet boarding facilities |
|
Key Resources
TURI Certification - UMASS LowellCo-op members / CleanersCleaning productsBrazilian Women's Group space and resources |
Channels
Angie's List, YelpSearch enginesWeekly radio showsBrazilian Times columnFacebook pageFairs, events, marketsWord of mouthExisting client referralsOnline ads (FB, Google) |
||||
Cost Structure
Coordinator + core staffIngredients for cleaning suppliesPrint materials (brochures / flyers)Fair / demo costsBooth rental, transportation, babysitting Online advertising |
Revenue Streams
Co-op member dues from new client cleaningsCompensation from referrals to Key PartnersFees for running trainings with Key Partner community members |
||||
Powered by canvanizer.com
