Vida Verde - Marketing

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Brazilian Women's Group
CHA Mental Health Program
Daycare centers
Food Co-ops
Medical Offices (Allergists / Pediatricians)
Pet boarding facilities
Job training / certification programs
Key Activities

  1. What are your key activities?
Conduct trainings on preparation and use of green products
Host demos at fairs and local events
Visit partner facilities to run demos / sign-up new clients
Conduct outreach with existing clients to offer referral perks
Conduct trainings for Key Partner clients / community members
Run targeted online ads (FB, Google)
Value Proposition

  1. What are your value propositions?
Certified non-toxic cleaning products
Affordable prices
Women/worker owned and exploitation-free business model
Local business
Customer Relationships

  1. Your customer relationships?
Personal relationships with cleaner and coordinator
Email correspondence with coordinator for feedback
Customer Segments

  1. Customer Segments
Parents of young children
Pet owners
People with chemical sensitivities
Local business supporters
People invested in green + sustainable lifestyles
Daycare owners / operators
Pet boarding facilities
Key Resources

  1. What are your key resources?
TURI Certification - UMASS Lowell
Co-op members / Cleaners
Cleaning products
Brazilian Women's Group space and resources
Channels

  1. Channels
Angie's List, Yelp
Search engines
Weekly radio shows
Brazilian Times column
Facebook page
Fairs, events, markets
Word of mouth
Existing client referrals
Online ads (FB, Google)
Cost Structure

  1. What about your cost structure?
Coordinator + core staff
Ingredients for cleaning supplies
Print materials (brochures / flyers)
Fair / demo costs

Booth rental, transportation, babysitting

Online advertising
Revenue Streams

  1. What are your revenue streams?
Co-op member dues from new client cleanings
Compensation from referrals to Key Partners
Fees for running trainings with Key Partner community members
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