Tinkleman Wholesale
Key Partners
SSGQGSSGQG has created a new e-book device and has agreed to an exclusive partnership with Tinkleman as their exclusive content partner. AmazonTinkleman sells some of their products through Amazon with on-line direct ship purchases. |
Key Activities
ManufacturingElectronic components are manufactured in Tinkleman's manufacturing centers. GamingThe Gaming business line represents 68% of Tinkleman’s overall revenue and includes devices such as joysticks, etc. that provide a human-machine interface to popular gaming systems. |
Value Proposition
Digital ContentTinkleman is a one-stop shop for all digital music titles enabling their customer to: 1) find many of the labels they are looking for, and 2) providing it at a competitive price. Liberal Return PolicyTinkleman has a liberal customer support policy in that it will allow the customer to return any of their items for credit within 30 days without question. Electronic DevicesTinkleman provides some of the cutting edge gaming devices addressing human interface ergonomics. |
Customer Relationships
Customer AcquisitionTinkleman acquires customer and develops relationships in the following ways: Customer RetentionTinkleman uses retention strategies based on the following: |
Customer Segments
Digital MusicThe Digital Music customer segment is represented by the Digital Music business. Gaming SystemThe Gaming System customer segment represents 68% of revenue. On-Line RetailCustomers include consumer and corporate sales and customers who purchase their electronic Electronic ComponentsCustomers who purchase components manufactured in Tinkleman's manufacturing centers such as retail companies that sell electronic entertainment and productivity devices. |
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Key Resources
Manufacturing PlantsTinkleman has successful electronic component manufacturing plants located in China, Indonesia, and Mexico. Regional Sales OfficeTinkleman has regional sales offices throughout Europe and North America. Brick and Mortar StoresTinkleman has store locations throughout their market area. Online Retail SalesTinkleman supports on-line sales for their consumer and corporate sales. EmployeesTinkleman has 450 employees. IT Staff- 15 developers |
Channels
WholesaleTinkleman is a well established wholesale company serving retail companies that sell electronic entertainment and productivity devices. Direct SalesTinkleman has a direct sales model for certain lines of business. |
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Cost Structure
IT GroupIT Group budget was $10M or 5% of Sales. Cash PositionTinkleman has a strong cash position which allowed them to acquire their largest competitor. FinancialAbout Tinkleman |
Revenue Streams
RevenuesGross revenues last year were $200M. GamingGaming business line represents 68% of Tinkleman's overall revenue. MusicTinkleman bought a line of e-Books in the 1990's that was too early for the market. Digital music was an introduction shortly thereafter that made up for the loss of the intial e-Books business. Online RetailOnline Retail includes both consumer and corporate sales. Electronic ComponentsElectronic components are manufactured by Tinkleman's manufacturing centers. |
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