Vida Verde - Cleaning Product Sales
Key Partners
Brazilian Women's GroupHealth-focused nonprofitsAmazon.comEtsy.comFood co-opsGrocery storesHospitalsCommunity clinicsDaycare centersPet boarding facilitiesPet product stores |
Key Activities
Produce cleaning products in quantities beyond what is needed by current cleanersImprove overall VV branding to promote salesWork with local merchants to stock VV productsRegister with online marketplaces to sell VV products onlineInnovate new products e.g. natural 'Clorox wipes'Find relevant fairs and events and apply to exhibit at themMarket products to existing and former clientsIdentify opportunities to buy ingredients in bulk to reduce production costsConduct demonstrations at local retailers to attract consumers |
Value Proposition
All-natural cleaning products without adverse health consequencesHomemade cleaning products without the hassle of making them yourselfSupporting WMO business with products you would have to buy anyway |
Customer Relationships
VendorExhibitor |
Customer Segments
Parents with young childrenPet ownersExisting clientsFormer clientsPet ownersPeople with chemical sensitivitiesEnvironmentalistsPeople who want to support local businessesPeople who like to buy products with a missionDaycare owners/operatorsPet boarding facilities |
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Key Resources
Product recipesCo-op membersSocial missionProduction space (Brazilian Women's Group) |
Channels
Emails to current and former clientsOnline marketplacesFairs and eventsLocal businesses |
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Cost Structure
Product ingredientsPackaging suppliesOffice rentLaborDelivery to local retailersShippingMarketing materialsTransportation to events |
Revenue Streams
Product sales |
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