Vida Verde - Cleaning Product Sales

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Brazilian Women's Group
Health-focused nonprofits
Food co-ops
Grocery stores
Community clinics
Daycare centers
Pet boarding facilities
Pet product stores
Key Activities

  1. What are your key activities?
Produce cleaning products in quantities beyond what is needed by current cleaners
Improve overall VV branding to promote sales
Work with local merchants to stock VV products
Register with online marketplaces to sell VV products online
Innovate new products e.g. natural 'Clorox wipes'
Find relevant fairs and events and apply to exhibit at them
Market products to existing and former clients
Identify opportunities to buy ingredients in bulk to reduce production costs
Conduct demonstrations at local retailers to attract consumers
Value Proposition

  1. What are your value propositions?
All-natural cleaning products without adverse health consequences
Homemade cleaning products without the hassle of making them yourself
Supporting WMO business with products you would have to buy anyway
Customer Relationships

  1. Your customer relationships?
Customer Segments

  1. Customer Segments
Parents with young children
Pet owners
Existing clients
Former clients
Pet owners
People with chemical sensitivities
People who want to support local businesses
People who like to buy products with a mission
Daycare owners/operators
Pet boarding facilities
Key Resources

  1. What are your key resources?
Product recipes
Co-op members
Social mission
Production space (Brazilian Women's Group)

  1. Channels
Emails to current and former clients
Online marketplaces
Fairs and events
Local businesses
Cost Structure

  1. What about your cost structure?
Product ingredients
Packaging supplies
Office rent
Delivery to local retailers
Marketing materials
Transportation to events
Revenue Streams

  1. What are your revenue streams?
Product sales
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