The Business Model Canvas

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Corporate Social Venturing

Consider Corporate Social Venturing Partner - Need for Sustainable Supply Chain

- Clear link between fertility planning and conservation.
- Blue Ventures Risk of Reduced Grant Income.
- CSV could provide injection of resources to support Community Business Model.
- Finance
- Mentoring

M Pesa

- Use of Mobile Payment
Security
Reduces need for cash transactions

Fishing Companies

Murex & Copefrito

Key Activities

  1. What are your key activities?
Recommendations

1. Business Development & Sales Management Infrastructure

- Focus of management team on sales?
- Sales management of women
- Sales training
- Peer / Community Recognition
- Role Segmentation
- Career Progression
- Sharing of Success stories
- Awards
- Consider Big Issue & Avon Models
- Sales incentives
- Team commissions
- Education Vouchers

2. Increase Sales and Market

- Increase distribution channels
- Business to Business
- Remote vending facilities
- Target Male market and products

- Research additional product needs
- Basic cosmetics
- Basic hygiene needs
- Natural remedies
- Novelty Contraceptives

Value Proposition

  1. What are your value propositions?
Provide Support to Community Workers to Ensure Long-term Success.

Empower women to control their fertility.

Reduce infant mortality.

Reverse population demographic.

Encourage family planning. Education for men and women.

Support marine conservation through empowering women.

Female long term aim: To provide a better life for their children through education.

Enable sex to be fun and safe.

LONG TERM AIM

Increase Income to Facilitate Education of Children.

Customer Relationships

  1. Your customer relationships?
Ongoing relationships

- Networking
- Community engagement
- Knowledge sharing
- Education
- Customer feedback
- Remote vending

Customer Segments

  1. Customer Segments
Fishing Community

Women
- Contraception
- Reproductive Education
- Pre/Post Natal Education
- Other Medicinal Needs

Men
- Contraception
- Reproductive Education

General Education
- Benefits and connection between fertility, education and sustainability of natural resources.

Key Resources

  1. What are your key resources?
Resources

- Community women
- Financial resources
- Fertility training providers
- Product suppliers
- Vending machines

Data collection: support business case
- Fertility impact
- Customer feedback

Channels

  1. Channels

- Networking
- Vending machines
- Male shops (Barber)
- Social media

Cost Structure

  1. What about your cost structure?
Costs Structure

- Fixed cost (rents, vending machines)
- Economics of scale
- Additional products
- Transport costs
- Training costs

Revenue Streams

  1. What are your revenue streams?
Increase Revenue

- Male customers
- Additional products
- Sales management structure (Avon model)
- High volume products / low margin

Analysis of Product mix
Understanding of Margins

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