NIKE

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Manufacturing Constractors
Retailers
International Supply Chain Partners
Star Athletes
Key Activities

  1. What are your key activities?
R & D
Manufacturing and Distribution
Demand Creation
Value Proposition

  1. What are your value propositions?
Running Shoes
Basketball Shoes
Sport Clothing
Customer Relationships

  1. Your customer relationships?
Brand Loyalty
Customer Segments

  1. Customer Segments
Global Retailers

52K

Test
Key Resources

  1. What are your key resources?
Manufacturing
Brand
Supply Chain
Patents and other IP
Channels

  1. Channels
Distributors
Retail Stores
Licenses
Cost Structure

  1. What about your cost structure?
Cost of Sail

$1.7 B

Research & Development

$23.8 M

Promotion and Advertising

$395.6 M

Selling and Administrative

$49.3 M
Revenue Streams

  1. What are your revenue streams?
Shoes Sold

Wholesail

Clothes Sold

Wholesail
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