Business Model v.1.1

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Ingredients' producers

Barley
Bottle
(...)

Distributors
Key Activities

  1. What are your key activities?
Production
Marketing
Value Proposition

  1. What are your value propositions?
Premium Quality

100% natural

Social Status
Portuguese product
Higher alcohol volume
Colour

Brown/Darker

Different flavor

Honey (as an example)
Customer Relationships

  1. Your customer relationships?
Communities

Facebook Page
Interactive forum

Personal Focus

Possibility to customization of the product according to the customer interest - internet channel
Customer Segments

  1. Customer Segments
Beer Lovers

To put it simply: People that like beer

Lovers

Couples or future couples that cherish a special moment.
Willingness to pay a higher price for providing a memorable romantic moment

New Generation Workers

Long hours of work
Need to have a special moment at the end of the day
High stressed life
Ambition

Gifters

Part of the population that looks for differentiation when giving a present for some kind of milestone

Quality Seekers

People that look for quality ingredients in their shopping decisions.
Higher income
Key Resources

  1. What are your key resources?
Recepies
Brand
Channels

  1. Channels
Gourmet retailers
Key Restaurants

Restaurants that are used for love dinners, family gatherings and trendy.

Internet
Cost Structure

  1. What about your cost structure?
HR
Production
Marketing
Outsourcing
Revenue Streams

  1. What are your revenue streams?
Beer sales
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