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Key Partners

Who are your key partners?
2. Who are your key suppliers?

Retail Chain Aggregators

Department of Agriculture and Cooperation, Government of India

Village Panchayats

NGOs acting in rural development

Food Processing Industries

Truck Owners

Key Activities

What are your key activities?

Mobile Units with pre-cooling and cold storage facility

S.M.A.R.T.

Community building

Along with pre-cooling, promotion of other better post-harvest techniques

Value Proposition

What are your value propositions?

Reducing the post-harvest losses by 40%

Transport Losses
Storage Losses

Make every fruit/vegetable market ready

Not just the Grade A ones

Removing all intermediaries in the food supply chain

Making farmers a direct partner to the food processing industries

Customer Relationships

Your customer relationships?

Community-building

Dedicated personal assisstance

for each village

Field Sales Agent

An agent in each major district

Customer Segments

Customer Segments

Individual Farmers

~100 million (in India alone)

Co-operative Units

~40,000 IFFCO co-op units in India

Retail Chains (Logistics)

~$325 billion Indian food and grocery market

Key Resources

What are your key resources?

Physical

Raw materials: Refrigeration units, mobile units, pre-cooling units, washing mechanism

Human

Field Sales Agents
Manufacturing Engineers
Truck Drivers

Channels

Channels

Sales channels

* Online ordering
* Farmer Supply Stores
* Tele-ordering
* Referral from satisfied customers

Promotion Channels

* Brochures
* Cold-calling
* Agents

Cost Structure

What about your cost structure?

Fixed Cost of 1 mobile unit

* Generator (captive in built) : Rs. 0.2 million
* Air handling unit : Rs. 0.2 million
* Refrigeration system : Rs. 0.2 million
* Insulation & miscellaneous items : Rs. 0.5 million
* Trailer : Rs. 0.2 million
Total : Rs 1.3 million

Variable Cost

Hours of generator operation per batch = 5hrs
Total running cost on generator per batch : Rs.250/-, at Rs. 50 per running hour
Labour cost for loading and unloading the grapes ( Rs. I per crate) : Rs. 140/-
Incidental maintenance cost per batch : Rs. 4
Maximum cost of pre cooling per batch :25+140+4=Rs. 394/-

Maximum cost of precooling per Kg : Rs.0.394

Saving

* Product wastage avoided per batch = 40% = 400 Kgs
* Equivalent cost of 400Kg of grapes =400xl0=Rs4000
* Minimum net saving per batch = 4000-800 = RS. 3200/-

Unit Economics

* Number of batches per day : 2
* Avg. charges for 1 batch : Rs 1600
* Total revenue per day : 2 X 1600 = Rs 3200
* Cost incurred per day : Rs 2000
* Daily net profit : Rs 3200 - 2000 = Rs 1200
* Assuming the batches are collected for 250 days in an year,
Annual profits : 250 X 1200 = Rs 300,000
* Payback period for each truck : 1.3/0.3 = 4.3 years

Revenue Streams

What are your revenue streams?

Variable Pricing

Depending upon:
1. Time used by the farmer
2. Distance used for

Funds

Sourcing low cost funds from multiple small non-institutional investors who are seeking tax benefit