Vida Verde - Coordination/Communication

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Daycare centers
Food Co-ops
Allergists/Pediatricians/Mental Health offices
Brazilian Women's Group
UMass Lowell
Tufts University
Job training programs
Key Activities

  1. What are your key activities?
intake new clients + assign to co-op members
make schedules (monthly)

individual cleaners' and overall

communicate with clients re: feedback
communicate feedback to co-op members
calculate estimates for new clients
Value Proposition

  1. What are your value propositions?
affordable price
non-toxic cleaning products
worker-owned + local
women's empowerment
personal interaction/relationship with cleaners
Customer Relationships

  1. Your customer relationships?
email/texting/phone (often with worker as intermediary)
contact through website
Customer Segments

  1. Customer Segments
People with chemical sensitivities
Parents of young children
Women's empowerment supporters
Pet owners
Local business supporters
People who support worker-ownership
People invested in green and sustainable lifestyles
Key Resources

  1. What are your key resources?
Co-op members
Homemade non-toxic products
Existing clientele
Universities (Tufts, UMass Lowell)

  1. Channels

Angie's List, search engines, Yelp

Weekly column in newspaper

Brazilian Times

weekly radio shows
social media

Facebook page

word of mouth
Cost Structure

  1. What about your cost structure?
Office and Utilities
Coordinator + Core Staff wages
event/fair costs

booth rental, transportation, babysitting

brochures and print marketing
online advertising
ingredients for cleaning supplies
Revenue Streams

  1. What are your revenue streams?
$$$ from co-op dues
Selling natural cleaning products
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