Vida Verde - Coordination/Communication
Key Partners
Daycare centersFood Co-opsAllergists/Pediatricians/Mental Health officesBrazilian Women's GroupUMass LowellTufts UniversityJob training programs |
Key Activities
intake new clients + assign to co-op membersmake schedules (monthly)individual cleaners' and overall communicate with clients re: feedbackcommunicate feedback to co-op memberscalculate estimates for new clients |
Value Proposition
affordable pricenon-toxic cleaning productsworker-owned + localwomen's empowermentpersonal interaction/relationship with cleaners |
Customer Relationships
email/texting/phone (often with worker as intermediary)contact through website |
Customer Segments
People with chemical sensitivitiesParents of young childrenWomen's empowerment supportersPet ownersLocal business supportersPeople who support worker-ownershipPeople invested in green and sustainable lifestyles |
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Key Resources
Co-op membersHomemade non-toxic productsExisting clienteleUniversities (Tufts, UMass Lowell) |
Channels
OnlineAngie's List, search engines, Yelp Weekly column in newspaperBrazilian Times weekly radio showssocial mediaFacebook page word of mouthfairs/events/markets |
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Cost Structure
Office and UtilitiesCoordinator + Core Staff wagesevent/fair costsbooth rental, transportation, babysitting brochures and print marketingonline advertisingingredients for cleaning supplies |
Revenue Streams
Grants$$$ from co-op duesSelling natural cleaning products |
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