Fitness for Success Business Model Canvas
Key Partners
Local businessesThe local businesses are key partners, especially those located in the same mixed-use commercial space. They depend on each other to help drive more business. Current MembersLeverage current members connections to drive business. Work together with members to constantly make the gym a better place. |
Key Activities
Athletic trainingGroup exerciseNutrition planningOperating 24-hour gym accessFitness Assessments |
Value Proposition
24-hour gym accessCost-effective ratesSaunaEquiptmentState-of-the art equipment, new in 2014. Provides great value to the customer. Smoothie Barto be installed end of year 2014 |
Customer Relationships
Members and prospective membersDeliver straight-forward information. Local BusinessesFoster effective relationships with local businesses to help promote the club and attract a broader client base. |
Customer Segments
Juniors14-18 years Adults19-25 - young adults Seniors60+ (currently represents largest customer segment) |
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Key Resources
Cardio EquipmentIncludes state-of-the-art treadmills, ellipticals, stationary bikes, stair-stepper, and a rowing machine. Free Weights, Benches, Squat RacksIncludes a complete set of dumbbells, two squat racks, and five benches. There is also an inclined bench and a pull-up rack. |
Channels
Social MediaTwitter and Facebook accounts attract new clients with special deals and help keep the club relevant. Promotional DealsRefer-a-friend program with the chance to win a trip to Las Vegas. Marketing MaterialsPostcards sent to local residents. |
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Cost Structure
Monthly Rent of SpaceFinancing costs for equipmentPersonnel salariesVending/coffee servicesManagement/utility expensesInsuranceCostly to insure 24-hour gym |
Revenue Streams
Gym membershipsBase rate of $35/mo for a one-year membership. Rates vary among package types. Personal TrainingA one-hour session will cost $55. Training packages are also available with varying rates. Sauna therapy$25/mo for unlimited use Nutritional Consults$55/session. Packages available with varying rates. Fitness Assessment$55/assessment |
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