Pause Business Model

Key Partners

  1. Who are your key partners?
    2. Who are your key suppliers?
Yoga Studios/Instructors
Meditation Studios/Instructors
Counseling/Long-Term Therapy

Good relic for people who eventually leave or move on from continued care.
Key Activities

  1. What are your key activities?
Meditation
Mindfulness
Analyzing Personal Behavior
Value Proposition

  1. What are your value propositions?
Value Proposition

We help time-crunched professionals practice self-care and meditative restoration in short intervals of time without requiring them to significantly alter their daily routine.

Customer Relationships

  1. Your customer relationships?
Working Professionals

Community of people who find support within one another, even within anonymity. They need the same thing.

Yoga/Meditation Studios

Advertiser-Advertisee

Corporations

Partnership for issues surrounding mental health and employee happiness.

Using us should be a sign/badge that corporations care about their employees.
Customer Segments

  1. Customer Segments
Working Professionals
Yoga/Meditation Studios
Corporations

Providing mental health seminars of the application.
Key Resources

  1. What are your key resources?
Human

- Software Engineers
- Cognitive Researchers
- Meditation/Mental Health Experts

Physical

- Smart Phones
Channels

  1. Channels
App Store

Android & iPhone

Yoga/Meditation Classes
Conferences/Expos
Webinars
Cost Structure

  1. What about your cost structure?
Employees

- Software Engineers
- Designers

Fees

- Developer Fees
- Website Hosting Fees
Revenue Streams

  1. What are your revenue streams?
App Store Purchase Fee
Ad Revenue
Yoga/Meditation Studio Partnerships

- Promote studios as resources and spaces to further explore meditative practice

Subscription model

- Monthly Reports Analyzing Moments
- Weekly Meditation/Yoga Newsletters

In-App Purchases

- New Meditation Activities
- New Color Palettes
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